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Friday, April 19, 2024

Adwords Editor Does Not Always Transfer Geo-Targeting Data

Google’s AdWords Editor program, which makes it easy to perform account management of your campaigns directly from your desktop, may come with one large pitfall. Simon Heseltine reports that while performing campaign maintenance on his account, he noticed that impressions and clicks data was much higher than normal. After further investigation, he learned that it was a geo-targeting issue. Google replied saying;

Currently within AdWords Editor, campaigns using regional targeting may revert to targeting “All Countries and Territories” upon being transferred from one account to another… I understand you were unaware of this feature…

I am very surprised by this response.

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