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[Updated] Bing Ads Experiencing Nearly 2-Day Reporting Outage


Following is the most recent status update from Bing Ads: 

6:00 AM 2/16:  As of 10:30 PM PST on 02/10/2016, Ad Campaign performance reporting (Impression, Clicks, Spend) is up to date and processing normally. As of 08:00 AM PST on 02/12/2016 Conversion data is also up to date and processing normally.” [Important Update]: Data for hours between 02/06/2016 10:00 AM PST to 02/08/2016 03:00 PM PST is essentially complete for Advertiser, Publisher and Billing data with negligible variances of approximately 1% for most advertisers. Efforts are underway to correct this and we will provide an update as soon as this is complete.

See the update log for the status on specific areas of the platform.

Bing Ads engineers are working to fix a reporting problem that has been plaguing the system since Saturday afternoon.

According to Bing Ads, as of 6:15 this morning, reporting was delayed by 43 hours and counting. Some customers report they are missing data from as early as Saturday, however.

Update: A Microsoft spokesperson told Marketing Land Tuesday afternoon, “We are working diligently to resolve delays with Bing Ads. For status updates, please see the Platform Health Blog.” (link below)

Performance data is not flowing, leaving advertisers without visibility into campaign performance, including impressions, clicks, conversions and, more critically for some, spend. All components of the platform are affected, including the API, Web UI, Bing Ads Editor and Mobile apps.

In addition, the company notes that Bing Shopping catalog processing is roughly two days behind, and uploaded feed files could take up to two days to process. Billing information is also impacted by the issue “and might not show the exact value” in the reporting interfaces while the issue persists.

It’s not clear what the exact nature of the problem is, but the initial update on the incident report posted at 5:00 a.m. Sunday suggested a fix would take effect in a couple of hours, “at which point reporting data should begin to catch up in Bing Ads.” That didn’t happen. The most recent update, at 6:15, explains that “Engineering teams are seeing some processing improvements in systems after deploying a fix.”

Dare Obasanjo, engineering lead for Bing Ads, and the Bing Ads social team have been responding to tweets from frustrated customers this morning. Obasanjo said that while there is no timeline yet for a fix, the data isn’t lost and will show up when the issue is resolved.

@Mel66 all metrics will eventually show up. Your conversion data isn't lost. We apologize for this inconvenience. ? – Dare Obasanjo

— Bing Ads (@BingAds) February 9, 2016

To follow updates from Bing Ads engineering on the issue, see the incident report on the Bing Ads Platform Health Blog.

Edit: A previous version of this article stated reporting data stopped flowing midday Sunday. That was based on what I see in accounts, however, it seems likely that data has populated during the repair process. Others report still missing data as far back as Saturday afternoon. Bing Ads opened the incident ticket at 4:00 p.m. on Saturday.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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