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Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing

Bing has quietly updated their Webmaster Guidelines to include a stern warning to webmasters who think they can use keyword stuffing techniques to manipulate their rankings and get away with it.

The warning says Bing may demote the site or delist the site that is using keyword stuffing. The new section was added sometime yesterday to their guidelines document.

Here is the new keyword stuffing section:

As you can see, Bing is not playing games. If you use keyword stuffing, it can “lead to demotion or even the delisting of your website.”

Hat tip to +Menashe Avramov for informing me about this update.

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