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Monday, May 16, 2022

Google In Russia & Europe: The International Challenge

Two articles out today highlight Google’s not all powerful in every market. In Russia and some other countries, Google is fighting to gain share.

New to Russia, Google Struggles to Find Its Footing from the New York Times shows that Google is number eight in Russia, where Yandex leads the pack, followed by Rambler. The rest of the engines all share only 9% of the search ad revenue in the Russian market. Why is Google lagging behind there? Most cite language and cultural issues, despite Sergey Brin being born in Russia.

European search engines take on Google from the International Herald Tribune reviews the entire European landscape. Google is currently a dominant search engine in Europe but search engines like Exalead are trying to pick up the scraps left over. In addition, because of the huge diversity in Europe, niche engines can be very successful.


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