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Google releases Ads API version 11

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Google releases Ads API version 11

Google has released 13 new updates across assets, audiences, bidding, campaigns, experiments, and planning.

on August 18, 2022 at 10:38 am | Reading time: 3 minutes

Google has just released the newest version of the Ads API, version v11_1.

What’s changed. Here are the major changes according to Google’s release notes.

Assets

Audiences

Bidding

Campaigns

  • Added support for the following metrics in thecampaignreport:
    • all_conversions_from_click_to_call
    • all_conversions_from_directions
    • all_conversions_from_menu
    • all_conversions_from_order
    • all_conversions_from_other_engagement
    • all_conversions_from_store_visit
    • all_conversions_from_store_website
  • Mademetrics.phone_callcompatible withsegments.hourin thecampaignreport.

Experiments

Planning

Recommendations


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What is the Google API. The Google API allows developers to interact directly with the ads platform, making large or robust accounts and campaigns easier to manage. With the ads API, you can:

  • Automate account management
  • Create custom reports
  • Manage inventory
  • Manage smart bidding strategies

Why we care. Developers who use the Google Ads API should make note of the new updates and plan management of their accounts accordingly.


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