Virtual events are the talk of marketing departments these days. We know, we’re putting on a host of them. But the big question that has remained since COVID-19 put an end to large-scale, in-person gatherings has been, “When will conferences, trade shows and other in-person business events come back?”
The answer: You tell us.
For the past few months, we have been fielding a regular survey dubbed the Events Participation Index, and for the most part it has shown that attitudes about traveling to attend in-person business events are at large negative. Frankly, without a vaccine, it is hard for marketers to imagine a safe time to attend.
But as we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.
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Please help us by taking this short, 5-question survey so we can understand just how you are thinking when it comes to attending in-person, professional conferences in 2021. It should take less than five minutes.
Click here to take the survey.
We will publish the results in the coming weeks.