NearbyNow, which is one of several companies trying to build a local product inventory database, has launched SMS-based mobile search for shopping malls. According to the release, the service “allows consumers to find any product, brand or sale in a shopping mall simply by sending a text message. By typing their request into their mobile phone, consumers can easily find the nearest store that sells ‘skinny jeans’ or ‘men’s shoes on sale.’”
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