SearchCap: Super Bowl search ads, Google SEO audit tool & WordPress

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google adds new SEO Audit category to Chrome’s Lighthouse extension
  Feb 5, 2018 by Michelle Robbins

  The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.

• 6 AdWords strategies businesses can use to make love, not war on Valentine’s Day
  Feb 5, 2018 by Todd Saunders

  Give the gift of Adwords love this Valentine’s Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts.

• Compare 9 paid search campaign management tools
  Feb 5, 2018 by Digital Marketing Depot

  The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market […]

• How to create content to support local SEO and rock the rankings
  Feb 5, 2018 by Kristopher Jones

  Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content.

• The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
  Feb 5, 2018 by Michelle Robbins

  Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. And they’re hiring WordPress experts.

• Google Search Console AMP report error now corrected
  Feb 5, 2018 by Barry Schwartz

  Users should see updated data this week.

• Elizabeth Blackwell Google doodle recognizes first woman in the US to earn a medical degree
  Feb 3, 2018 by Amy Gesenhues

  A champion of women’s rights and an abolitionist, Blackwell was born on this date 197 years ago.

• YouTube sees 90% lift in searches for football highlight videos during the last year
  Feb 3, 2018 by Amy Gesenhues

  According to YouTube, sports fans are watching more sports-related videos than ever.

• Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different
  Feb 2, 2018 by Ginny Marvin

  Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up.

• Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish
  Feb 2, 2018 by Amy Gesenhues

  An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Quora adds more contextual & behavioral ad-targeting options
• Data is a tough topic for businesses, especially for retailers
• Tech executives unite in initiative to push back against technology
• Time’s almost up: MarTech alpha rates expire Saturday night!
• Pepsi takes top honors in Twitter’s inaugural #BrandBowl
• Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers
• DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
• What’s going on with Google brand CPC?
• What the ROAS? A practical guide to improving return on ad spend

Search News From Around The Web:

• Mobile-First Indexing or a Whole New Google? How Media & PWAs Fit Into the Larger Picture at Google – Article 2 of 3, Mobile Moxie Blog
• The Shallowness of Google Translate, The Atlantic
• Changes to issue reporting in the Content API for Shopping, Google Ads Developer Blog
• Google Recommends You Don’t Change Sitemap File Names Daily, Search Engine Roundtable
• Here’s Why Links Remain The #1 Ranking Factor in 2018, theupperranks.com
• Latest Google app update fixes Android Wear lag caused by ‘Ok Google’ detection, 9to5Google
• Reasons why Call Tracking is Important for PPC Campaigns, PPC Hero
• The Key to the Future of SEO / AEO – Understanding and Credibility, SEM Rush
• What’s the difference between an H1 heading and the SEO title?, Yoast