SearchCap: The Day In Search, April 10, 2007

By Fox News

April 10, 2007

0

98

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

Twitter: More
Than Messaging, It Can Generate Traffic
Twitter is a new and hot social site that everyone seems to be talking about
but very few people are leveraging. Twitter is still in its infancy, but it
can still drive hundreds, if not thousands of visitors. Below, an introduction
to Twitter and how you can tap into…
Yahoo Site
Explorer Takes Mobile Feeds, Gains Report Spam Button
Site Explorer Matures a Bit More and Accepts Mobile Feeds from the Yahoo
Search Blog covers how the Yahoo Site Explorer tool now accepts mobile
submissions and feeds, gains the ability to input URLs for deletion and remove
more than five at a time (see our Yahoo Site Explorer…
Digg-A-Meter
Applet: Will That Story Be Popular On Digg?
Our recent Top 12 Ways To Win Friends & Write Magnetic Headlines article not
enough to help you write the perfect headline to go popular on Digg? Via
Pronet Advertising, I thought this was fun — the Digg-A-Meter applet tries to
tell you the potential success of your story…
FeedBurner Tips
On Avoiding Duplicate Content
What’s Up With That? Vol. 3: SEO at the FeedBurner blog answers a number of
common questions people have about how search engines interact with web feeds,
based in part on FeedBurner having consulted with Google and Yahoo. Among
these are tips on easing duplicate content concerns….
Google Acquires
Stake In Maxthon Browser?
Google Takes Partial Ownership Of Maxthon Browser from TechCrunch covers
rumors that Google has purchased a minority stake in the Maxthon Browser and
that a much larger deal between the two companies is in the works. See related
discussion on this via Techmeme….
Search Engine
Strategies New York 2007 Coverage: Day 1
Below, a recap of coverage out of the Search Engine Strategies conference in
New York this week, from items spotted:…
Next Up For
Google, DirectTV?
VentureBeat, which previously correctly predicted the EchoStar deal with
Google before it was announced, is predicting a similar deal with DirectTV is
pending. The service, the largest satellite TV provider in the U.S.,
reportedly has 16 million subscribers. U.S. television ad revenues are
estimated at between $51 million and $70…
Yahoo Strikes
Broad Search Deal With Viacom
In a multi-year, wide ranging deal Yahoo will provide paid search and
contextual ads to 33 Viacom-owned sites, including MTV.com, Nickelodeon and
Comedy Central. This is a nice win for Yahoo and an endorsement of Panama and
related technology and there’s no mention of Google anywhere, but it partly
also…
Turn Your PPC
Advertising Campaign Into An Effective Search Marketing Machine
Are you treating your PPC campaign as an advertising outlet or a marketing
opportunity? Many PPC advertisers treat the engines as advertising
distribution, but fail to create marketing messages. PPC engines have many
features that let you have control over ad display, however, if you just use
these features…