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SearchCap: The Day In Search, April 10, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Twitter: More
    Than Messaging, It Can Generate Traffic

    Twitter is a new and hot social site that everyone seems to be talking about
    but very few people are leveraging. Twitter is still in its infancy, but it
    can still drive hundreds, if not thousands of visitors. Below, an introduction
    to Twitter and how you can tap into…
  • Yahoo Site
    Explorer Takes Mobile Feeds, Gains Report Spam Button

    Site Explorer Matures a Bit More and Accepts Mobile Feeds from the Yahoo
    Search Blog covers how the Yahoo Site Explorer tool now accepts mobile
    submissions and feeds, gains the ability to input URLs for deletion and remove
    more than five at a time (see our Yahoo Site Explorer…
  • Digg-A-Meter
    Applet: Will That Story Be Popular On Digg?

    Our recent Top 12 Ways To Win Friends & Write Magnetic Headlines article not
    enough to help you write the perfect headline to go popular on Digg? Via
    Pronet Advertising, I thought this was fun — the Digg-A-Meter applet tries to
    tell you the potential success of your story…
  • FeedBurner Tips
    On Avoiding Duplicate Content

    What’s Up With That? Vol. 3: SEO at the FeedBurner blog answers a number of
    common questions people have about how search engines interact with web feeds,
    based in part on FeedBurner having consulted with Google and Yahoo. Among
    these are tips on easing duplicate content concerns….
  • Google Acquires
    Stake In Maxthon Browser?

    Google Takes Partial Ownership Of Maxthon Browser from TechCrunch covers
    rumors that Google has purchased a minority stake in the Maxthon Browser and
    that a much larger deal between the two companies is in the works. See related
    discussion on this via Techmeme….
  • Search Engine
    Strategies New York 2007 Coverage: Day 1

    Below, a recap of coverage out of the Search Engine Strategies conference in
    New York this week, from items spotted:…
  • Next Up For
    Google, DirectTV?

    VentureBeat, which previously correctly predicted the EchoStar deal with
    Google before it was announced, is predicting a similar deal with DirectTV is
    pending. The service, the largest satellite TV provider in the U.S.,
    reportedly has 16 million subscribers. U.S. television ad revenues are
    estimated at between $51 million and $70…
  • Yahoo Strikes
    Broad Search Deal With Viacom

    In a multi-year, wide ranging deal Yahoo will provide paid search and
    contextual ads to 33 Viacom-owned sites, including MTV.com, Nickelodeon and
    Comedy Central. This is a nice win for Yahoo and an endorsement of Panama and
    related technology and there’s no mention of Google anywhere, but it partly
  • Turn Your PPC
    Advertising Campaign Into An Effective Search Marketing Machine

    Are you treating your PPC campaign as an advertising outlet or a marketing
    opportunity? Many PPC advertisers treat the engines as advertising
    distribution, but fail to create marketing messages. PPC engines have many
    features that let you have control over ad display, however, if you just use
    these features…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Local, Maps & Mobile

News Search

Paid Search & Contextual

SEM Industry


Social Media

Other Stuff

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