SearchCap: The Day In Search, April 2, 2007

By Fox News

April 2, 2007

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20

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

Google Responds
To Katrina Controversy With Fresh New Orleans Images
The Google Blog has responded to the concerns about showing pre-Katrina images
for New Orleans. In short, Google said they changed the imagery back in
September 2006 to provide higher resolution images of the city, even though
views were from before Hurricane Katrina caused widespread damage. Now those
pre-Katrina images…
Topix
Transforms Into Community Generated Local News Site
This evening Topix is doing something entirely logical and taking a big risk
at the same time. The site, which has been a "top 25" news destination, is now
effectively flipping its model and going from being a news aggregator with
comments and community at the margins to a community…
ZoomInfo Offers
Free Company Profiles
ZoomInfo today launched its Business Information Search Engine, a service that
offers information on more than 3.5 million companies. Although the company
profiles are similar to those offered by Hoovers.com and other
subscription-based providers, ZoomInfo business profiles are free. The
profiles also differ in how they’re compiled. While most business…
Local Search:
More Is Not Always Better
Recently, we’ve seen a deluge of forecasts about massive financial
opportunities associated with the growth of local search and local
advertising. Whether you’re a company in the Internet search space, a
yellow-pages directory, or a niche player, it is indeed tempting to get overly
focused on how to earn…
Looking At
Links From News Search
When you make news, either by being written about or by issuing optimized
press releases, you often find a headline link to your news or press release
in the news search results at all the major search engines. This can happen
within minutes of the news posting. Everyone gets…
Google In Talks
To Buy DoubleClick
Google joins race to buy DoubleClick: report from MarketWatch reports that
Google is now interested in buying DoubleClick, a provider of internet ad
serving software. Now that Google is vying against Microsoft for DoubleClick,
the estimates on the purchase price have jumped "beyond $2 billion." Other
potential buyers include Yahoo…
New Search
Blogs From Women
I’ve written before about how there are many women are involved in search and
search marketing, but blogrolls like ours can still feel man heavy.
Fortunately, there are some new blogs up from women in search, including
Google Webmaster Central’s Vanessa Fox. Here’s a round-up….
Search Funnies:
The April Fool’s 2007 Roundup
April Fools Day was yesterday, and the search engines along with others in the
search world, went all out. Here is a roundup of the different pranks
played….
Yahoo
Underground: Fringe News Featured
The Yahoo Blog has announced the launch of Yahoo Underground, a new site
backed by Yahoo News that’s meant to look at fringe cultures. April Fool’s
joke? Could be, given how the post stresses "Beginning today, April 1…."
Then again, the main feature about last year’s World Science Fiction
convention?…
Ask Kevin:
Ask.com Acquires Kevin Federline’s "Search With Kevin"
I had lunch with Ask CEO Jim Lanzone last Thursday when he was here in the UK,
and I’ve been itching to tell the news he gave me under embargo. Now it’s up,
with Jim himself sharing the announcement in video. Kevin Federline’s Search
With Kevin service is…
No Joking: Last
Chance For Early Bird Discount On SMX Advanced
A fast reminder for our SearchCap newsletter readers and anyone who visits
Search Engine Land. Tomorrow — Monday, April 2 — is the last day to save
$200 on a ticket to our first Search Marketing Expo event, SMX Advanced, in
Seattle this June 4 and 5. For more about…
TiSP: Google
Flushes Free Wireless Broadband For All
Now posted on the Google Blog, news of the new Google TiSP service offering
free wireless to homes via their, ahem, plumbing systems. Sir Thomas Crapper
would be proud. See discussion at Techmeme. Google’s latest feature will
better connect you with previous Google products that have been rolled out…
The Matt Cutts
Blog Gets Hacked
The Dark SEO Team has had a bit of a beef with Google’s Matt Cutts from back
in 2005 over URL hijacking. Looks like they’ve pulled a prank on him today.
Matt’s blog is down, hacked — and archives wiped out as well. Matt has posted
previously to this…
Matt Cutts &
CuttsCon
Goodness knows Google’s Matt Cutts is popular at conferences. I’ve seen him
swamped by people at them. In fact, so many people surround Matt wherever he
goes that I nicknamed them "Cuttlets" last year and wondered if they’d ever
form a formal fan club. Well, turns out they’ve done more…