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SearchCap: The Day In Search, August 2, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • It’s Not Just
    Google That Treats Underscores Like Dashes

    Last week’s news that Google is now is treating underscores URLs as word
    separators, as it does with hyphens, quickly spread through the SEOs and
    webmaster communities. But what about the other search engines? I immediately
    contacted them to find out how they treat underscores and hyphens. Finally,
    the results…
  • Google Tests On
    Search Page Keyword Bookmarking Service?

    Mike Grehan spotted Google testing a new feature that appears to enable you to
    add URLs of your choice to particular searches. Mike searched on "digital
    cameras," and at the bottom of the results up came a message from Google that
    looked like this:…
  • Local Search
    Gaining, Driving Offline Transactions

    Just two days after Yahoo released research that showed how the Internet is
    driving offline retail transactions in increasing numbers, ad agency TMP
    Directional Media conducted an online survey with comScore that showed a
    parallel phenomenon in the service sector. The survey, which had 3,000
    respondents, sought to capture consumer…

  • Over-optimization Is Like Being a Little Bit Pregnant

    Here’s a quick test for you. Don’t worry, it’s only one question. True or
    false: Today’s SEO techniques could be tomorrow’s search engine spam with one
    turn of the algo crank. What do you think? Is what you do to optimize your
    site going to be considered search engine…
  • Become Google’s
    Next Submarine Cable Negotiator

    Gary Price reports Google has a new job opening for a Strategic Negotiator,
    Submarine Cable in their Mountain View office. A "Submarine Cable Negotiator"
    you say? The job involves undersea cables used to carry telecom traffic. The
    submarine cable negotiator will "identify, select, and negotiate submarine
    networking contracts as part…
  • Promoting Your
    YouTube Video Online

    Video Marketing on YouTube.com by Joe Whyte at the Search Marketing Standard
    is a nice write up with some tips on how to best promote your YouTube video
    online. Here is a punch list of tips he gives within his more detailed and
    illustrative article. Customize your Channel Design Add…
  • Forget Chores
    For Pocket Money — Teen Makes $900 Per Month Doing SEO

    Forget Babysitting and Paper Routes, Teen Turns to SEO from Stephan Spencer at
    News.com highlights one teen who earns on average between $20 and $30 a day on
    her blog through Google AdSense. Stephan knows 16-year-old Chloe well — she’s
    his daughter! Chloe she was invited to present at the…
  • Google Maps Now
    Estimates Drive Time At Rush Hour

    According to the Google Lat Long Blog, the search engine has added a feature
    to Google Maps that provides a realistic estimate of drive time in traffic at
    peak times or when there’s an accident….
  • LookSmart CEO
    David Hills Resigns

    A recent SEC filing reports that LookSmart CEO David Hill announced his
    resignation on July 26th, to be effective as of yesterday. LookSmart swiftly
    appointed Edward F. West, the current chair of its board of directors, to take
    over for the time being….
  • Wall Street
    Journal: Google Phone In Development

    The Wall Street Journal is reporting that Google is making a push to court
    wireless carriers in an effort to accelerate mobile ad distribution and
    revenue growth. The article also contends that Google is actively working a
    mobile handset, the so-called "Google Phone" or "GPhone," and possibly
    envisions itself an…
  • The SEO of
    Everyday Pages

    There’s a kind of page that shows up on websites that I think of as everyday
    pages. These are commonly appearing pages that you might see on almost every
    website, such as the "contact" page, the "about us," the "terms of service"
    and the "privacy policy." These are pages…
  • Search Month:
    July 2007 Search News, In Review

    Search Month is a monthly newsletter that recaps stories covered on Search
    Engine Land over the past month. It’s also available by feed here. Below, news
    about Search Engine Land itself, then our 10 most popular stories from July
    2007, then a major story for various search topics along with…
  • SMX Local &
    Mobile Early-Bird Registration Expiring!

    You’ve got a limited time to get the best rate for SMX Local & Mobile, Search
    Engine Land’s next Search Marketing Expo event. Don’t miss the only conference
    100% focused on getting search marketers up to speed on this exciting
    opportunity. Register by August 15 for the "early bird" rate…

Search News From Around The Web:

Business Issues

Conferences

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Other Items

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