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SearchCap: The Day In Search, Dec. 5, 2006

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Was Click
    Fraud Criminal Case Dropped Because Google Didn’t Cooperate?
    – Via
    Techmeme, The Vanishing Click-Fraud Case from BusinessWeek covers how alleged
    click fraud extortion case involving Google AdSense was been dropped
    apparently because of Google’s unwillingness to share details on how its own
    systems work:
  • Jason
    Calacanis Keynote Conversation At SES Chicago
    – I had a great time
    talking with Jason Calacanis in a keynote conversation at SES Chicago this
    morning. I’m working on getting the audio file uploaded and will postscript to
    this when it is ready, plus it will go live on the Daily SearchCast web site.
    Jason covered how he’s taking a position as "Entrepreneur In Action" with
    Sequoia Capital, discussed issues about SEO, evil on the internet, spam,
    paying Digg and other social bookmarking contributors plus agreed to do a word
    association round with me. I’ve only got a few minutes between sessions, so
    I’ll point toward coverage spotted via Techmeme.
  • Search
    Marketing Now Webcasts & Search Marketing Expo Conferences Announced

    I’m happy to announce that Search Engine Land is now joined by two sister
    sites: the Search Marketing Now webcast series and the Search Marketing Expo
    conference. Search Marketing Now has its inaugural webcast on December 19,
    while Search Marketing Expo will have its first event in Seattle on June 4 &
    5th. More information below.
  • Google Wants
    To Enter Africa Market Via Portugal
    – The Sydney Morning Herald
    reports that Google is looking to acquire companies in Portugal with aim to
    reach the African market. Anil Hansjee, head of European corporate development
    at Google said; "We want to enter Africa, not through fixed-line Internet
    access but through mobile access. We think it would be easier if we worked
    with countries that work directly with these nations." Anil added that the
    Portuguese market is a good test bed for larger markets like Africa.
  • Google Tests
    Showing Quality Score Data To Advertisers
    – PPC Discussions confirms
    via Traffick’s interview that Google is really testing displaying some of the
    quality score values to AdWords advertisers. Rumors started back when PPC
    Discussions found a DigitalPoint Forums discussion thread mentioning that a
    particular advertiser was told Google will be testing this. It appears that
    based on Andrew Goodman’s interview with Nick Fox, that this is indeed going
    to be tested. FYI – Yahoo already shows quality score factors in Panama to the
    advertiser. The question all PPC engines live with, is just how much to show
    to the advertiser.

Search News Headlines From Elsewhere:

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