SearchCap: The Day In Search, Feb. 27, 2007

By Fox News

February 27, 2007

0

42

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

Microsoft’s
Ozzie Talks Of Google "Wake-Up Call," Vertical Search Hopes
Ray Ozzie, chief software architect at Microsoft, spoke today about trying to
beat Google during a Goldman Sachs investors conference. Various reports cover
his comments relating to the Big G, Google, as well as search in general.
Among them:…
Happy Birthday,
Flickr: Web 2.0 Pioneer Turns Three
On March 3rd, Flickr turns three. Flickr is in many ways the company that
helped define "Web 2.0" and was its poster child for quite some time. And
Yahoo’s acquisition of Flickr, in March, 2005, after only a year in existence
and, even then, a longish courtship was one of…
Squeezing The
Search Loaf: Finding Search Engine Freshness & Crawl Dates
A reader emailed me today noticing that Google was showing a date next to his
listing, which made me think this was a good time to revisit how, when and
where search engines show crawl dates for pages. These dates are a useful way
for site owners to understand how…
Social Media
Not Converting? Put Down The Shotgun & Use A Rifle!
One of the most frequently asked question I get about social media marketing
is "Should we try and market to all social media sites or just focus on
certain ones?" There are a couple ways to answer that question, and it really
depends on a lot of factors. In…
Keyword
Research Steps & Tool Update
Five Steps to Effective Keyword Research by Lisa Barone shares some of the
basic steps to take when it comes to keyword research, which is the
cornerstone of SEO. Complimentary to Lisa’s article is an updated tool by SEO
Book named New Keyword List Cleaner Tool….
Search Engines
Do Not Have To Display All Ads Says Court
Eric Goldberg summarizes a court decision in Langdon v. Google (PDF) showing a
court deciding how search engines do not have to display all ads. Langdon took
Google to court to force Google to display ads that "attacked people."
Reportedly, Langdon is a complainer or griper and he wanted to…
AdWords Editor
3.0 Available For Windows; Mac Version Coming In Weeks
The Inside AdWords Blog announced that the AdWords Editor program has been
updated and has extra features including: Add or edit site-targeted campaigns
Add or edit negative sites for keyword- and site-targeted campaigns Edit
another account while posting or checking your changes Pause or resume
individual ads, keywords, and sites…
Google Ink
Sends Ask.com New Google Pen
First Ask.com had some fun with Google earlier this month, joking about how
their Google pen "flatlined" and ran out of ink during a crucial meeting. Now
Google gets in on the joke in good spirit, sending Ask a new pen along with a
letter discussing the Google Pen’s "redundant"…
Microsoft To
Buy Health Search Engine Medstory Inc.
Microsoft to Buy Health Information Search Engine at the New York Times
reports that Microsoft is buying the Medstory health search engine. Microsoft
plans on building out a specialized search engine focused on delivering
medical information to consumers, the story reports….