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SearchCap: The Day In Search, Feb. 27, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Microsoft’s
    Ozzie Talks Of Google "Wake-Up Call," Vertical Search Hopes

    Ray Ozzie, chief software architect at Microsoft, spoke today about trying to
    beat Google during a Goldman Sachs investors conference. Various reports cover
    his comments relating to the Big G, Google, as well as search in general.
    Among them:…
  • Happy Birthday,
    Flickr: Web 2.0 Pioneer Turns Three

    On March 3rd, Flickr turns three. Flickr is in many ways the company that
    helped define "Web 2.0" and was its poster child for quite some time. And
    Yahoo’s acquisition of Flickr, in March, 2005, after only a year in existence
    and, even then, a longish courtship was one of…
  • Squeezing The
    Search Loaf: Finding Search Engine Freshness & Crawl Dates

    A reader emailed me today noticing that Google was showing a date next to his
    listing, which made me think this was a good time to revisit how, when and
    where search engines show crawl dates for pages. These dates are a useful way
    for site owners to understand how…
  • Social Media
    Not Converting? Put Down The Shotgun & Use A Rifle!

    One of the most frequently asked question I get about social media marketing
    is "Should we try and market to all social media sites or just focus on
    certain ones?" There are a couple ways to answer that question, and it really
    depends on a lot of factors. In…
  • Keyword
    Research Steps & Tool Update

    Five Steps to Effective Keyword Research by Lisa Barone shares some of the
    basic steps to take when it comes to keyword research, which is the
    cornerstone of SEO. Complimentary to Lisa’s article is an updated tool by SEO
    Book named New Keyword List Cleaner Tool….
  • Search Engines
    Do Not Have To Display All Ads Says Court

    Eric Goldberg summarizes a court decision in Langdon v. Google (PDF) showing a
    court deciding how search engines do not have to display all ads. Langdon took
    Google to court to force Google to display ads that "attacked people."
    Reportedly, Langdon is a complainer or griper and he wanted to…
  • AdWords Editor
    3.0 Available For Windows; Mac Version Coming In Weeks

    The Inside AdWords Blog announced that the AdWords Editor program has been
    updated and has extra features including: Add or edit site-targeted campaigns
    Add or edit negative sites for keyword- and site-targeted campaigns Edit
    another account while posting or checking your changes Pause or resume
    individual ads, keywords, and sites…
  • Google Ink
    Sends Ask.com New Google Pen

    First Ask.com had some fun with Google earlier this month, joking about how
    their Google pen "flatlined" and ran out of ink during a crucial meeting. Now
    Google gets in on the joke in good spirit, sending Ask a new pen along with a
    letter discussing the Google Pen’s "redundant"…
  • Microsoft To
    Buy Health Search Engine Medstory Inc.

    Microsoft to Buy Health Information Search Engine at the New York Times
    reports that Microsoft is buying the Medstory health search engine. Microsoft
    plans on building out a specialized search engine focused on delivering
    medical information to consumers, the story reports….

Search News Headlines From Elsewhere



Business Issues

Local Search

Paid Search & Contextual



SEO Reputation

Shopping Search

Social Media

Video & Image Search

Other Stuff

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