Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
- Free Webinar
this Thursday: Measuring Search Success 2007
I’d like to extend a personal invitation to all search marketers to attend the
second webinar from our sister site Search Marketing Now. The topic is
Measuring Search Success 2007. I’ll be presenting the webinar this coming
Thursday, January 11, at 1pm Eastern time. The webinar is free to attend.
You’ll find more information and registration info here…. - 25 Tips To
Optimize Your Blog For Readers & Search Engines
Everyone and their dog (yes, there are a few dogs out there with their own
blogs) have started up a blog these days, but many people just aren’t taking
the steps needed to optimize their blogs for both readers and search engines.
While blogs can be business related (another blog about mesothelioma anyone?)
they can also be personal where you talk about the great ham sandwich you had
for lunch today or the crappy service you had at that trendy restaurant last
night. But whether your blog is business or personal, you should ensure that
you are optimizing your blog… - Fraudwall, New
Anti-ClickFraud Company Funded
Fraudwall, a new company formed by Ron Conway, a well-known Internet investor,
and Jim Pitkow, formerly Moreover’s CEO, has raised millions in venture
capital according to this article in Venture Beat. The company is saying
little about its approach, although a LinkedIn profile of Fraudwall’s CTO Marc
Brown says: "Fraudwall provides online advertisers with a solution that
identifies click fraud by leveraging expertise in statistics, user modeling,
machine learning, and IP forensics. The company was founded by a team of
serial entreprenuers and distinguished researchers. Fraudwall is currently
hiring A+ researchers, engineers, and other exceptional individuals!"… - A Big List of
Search Marketing Blogs
Can’t get enough about search marketing each day? Lee Odden has a cure for
information underload: A huge list of more than 250 search marketing blogs,
updated every Friday (here’s the list of new blogs added last Friday). Have a
blog and want to get added to the list? Simply link to the list and Lee will
see the link in his stats, which will prompt him to look at your blog (this is
also a brilliant link baiting strategy—Kudos, Lee!). Lee is also providing an
OPML file so you can easily import all 250+ blogs into your own feed… - Yahoo China
Morphing Into A Business Portal
Yahoo China is transforming itself into a business-oriented search engine, in
part to deal with crushing competition from Baidu.com and portal Sina.com. "If
Yahoo is going to win, it has to do so in a new way," said Jack Ma, CEO of
e-commerce company Alibaba Group, which runs Yahoo’s China operations in an
interview with The Associated Press in China. Baidu is the search king in
China, with nearly 64% market share, according to a recent Wall Street Journal
article. Yahoo China has just an 8% share, after Google China’s 19% share. The
move comes little more than a year… - Google Moon,
Google Mars, Now Google Universe? Google Partnership With Space Telescope
Project May Make UniTube Possible
Google to help build telescope from the Associated Press covers Google looking
again to space as a new frontier. This time, the company is getting involved
with the Large Synoptic Survey Telescope. To be built in Chile, the LSST is
planned to scan the sky on a continuous basis, which should allow "movie-like"
looks at the universe. It’s expected to open in 2013, with a price tag of $350
million from public and private funds. And Google’s putting up how much?
That’s not said. Apparently exactly what Google is to do remains undefined.
From the press release, we only… - Google A "Frenemy"
of Traditional Media?
Spotted via Paid Content, Google an ally, not a threat, media exec says is an
interview with David Eun, vice president of content partnerships, the former
NBC and Time Warner Inc. executive and Google’s ambassador to the television,
movie, publishing and local-media industries. with the LA Times Chris Gaither.
Google has no intention of competing with traditional media by creating
content, says Eun. Nonetheless, many media companies remain wary of Google
even as they craft distribution deals. That’s unjustified, says Eun. "When
people say we’re to be feared, I never quite know what to make of that. You
can always… - Google Named
Fortune’s Best Place To Work, But Rich Early Employees Checking Out
Google — officially the best place to work. So says the latest survey from
Fortune. But then again, Google’s got to keep the standards high as pre-IPO
employees leave. A San Francisco Chronicle article also out covers how
one-third of Google’s first 300 employees have gone, along with some comments
on the culture getting more conservative. And to cap things off, those rich
Googlers once again mean tax dollars for California…. - Yahoo Acquires
MyBlogLog & More On How It Works
After several weeks of rumors, Yahoo has officially announced it has agreed to
purchase the MyBlogLog service. I’ve used the service for several weeks on my
personal blog Daggle and the Daily SearchCast and found it pretty compelling.
I’ve just added it now to Search Engine Land. It allows you to easily let
anyone join and see your "blog community." You’ll find some discussion of the
sale via Techmeme here and here. Below, I’ll cover more on the basics of how
it works from blog surfer and blog owner perspective. MyBlogLog works by
having you insert JavaScript tracking code on…
Search News Headlines From Elsewhere:
-
The Elephant and the Gecko, Why Small Business Can Win the PPC Battle,
Search Engine Guide -
@ CES: Interview:
Marco Boerries, SVP-Connected Life, Yahoo, PaidContent.org -
New
Social Search Engine Targets Boomers, ClickZ -
Top
10 Search Terms in 10 Categories, December 2006, ClickZ -
Local.com & Oodle Partner
for Local Classifieds, Search Engine Journal -
Google CEO Eric Schmidt On Stage With iPhone, InsideGoogle -
Apple iPhone : WiFi,
Google, Yahoo & Mac OS X, Search Engine Journal -
Brazilian Judge
Taught Just A Little About The Internet; Lifts YouTube Ban, TechDirt -
INTERNET: How to talk to a Freeper, Digger, or YouGoob (if you must),
Valleywag -
New
Google SketchUp released. News.com -
Should Google Give Brand Owners A Cut?, InsideGoogle -
Exposure Works, Search Engine Watch Blog -
blogger down again or hacked again ?, Dave Naylor -
Podcast: Yahoo Buying
MyBlogLog; Google The Best Place To Work; Wikipedia To Delist Matt Cutts? The
GoogleScope & More, Daily SearchCast -
Analytics-Based Traffic is an Untapped Reserve, SEOmoz - Las
Vegas is hot but Google is hotter, The Guardian -
Success on Digg Is Just Like Success In Old Media, Publishing 2.0
Technorati Holding Its Ground Against Google, Compete Blog-
Social Media Discussions at SES, Pronet Advertising -
MarketSmart Interactive Closes Doors, Marketing Pilgrim -
Visit the Live Search Team at Consumer Electronics Show (CES), Live Search
Blog - The Most
Asked Google Questions, Google Blogoscoped - Earthlink,
San Francisco Reach MuniFi Agreement, GigaOm -
Link Baiting: Great Idea or Passing Fad?, Search Engine Guide -
Backfence Faces Setback, Search Engine Watch Blog -
My Super Proposal – Super Bowl Commercial Proposal Update, Equity Mind
Blogger Custom Domains, Official Blogger Blog- A Start
Menu for the Google OS, Google Blogoscoped -
Thanks to Yahoo! Health & Google, SEOmoz - Guy Kawasaki Uses Google
AdSense – Leaves Money on the Table, Threadwatch -
AUREN HOFFMAN: ‘Wikipedia does not have an article with this exact name’,
Valleywag -
Consumer electronics search engine Retrevo raises $3.2M, VentureBeat -
I Switched to Google Reader, and Here Are My Suggestions, Google Watch -
Measuring Search Success 2007 – January 11 Webcast, Search Marketing Now - The Stock Market
Loves Every Dog for a Day, SEO Book -
MIVA + Google = Poor Traffic?, Search Engine Roundtable -
Performancing Metrics Open Sourced, Google Operating System -
Google Calendar Sync for Windows Mobile Devices, Google Operating System