SearchCap: The Day In Search, June 19, 2007

By Fox News

June 19, 2007

0

111

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Google Maps Adds User Generated ReviewsThe Google Lat Long Blog announced that Google Maps now allows for user-generated reviews. We covered in the past that Google had reviews from third-party sources, but now Google allows any logged in user add reviews for any business listing….
Google To Build $600 Million Data Center In IowaGoogle to build data center in Iowa from BusinessWeek reports Google has confirmed rumors that they will be building a data center in Iowa. The 55 acres data center is expected to cost $600 million and open in spring of 2009. Although Google is only using 55-acre site in Council…
Microsoft Virtual Earth Enhances UK 3-D, EveryScape Seeks To Make 3-D Better, CheaperMicrosoft announced that it’s enhancing Virtual Earth in the UK with improved 3-D elevation data from Intermap Technologies. These improvements will make their way throughout Western Europe and to the U.S. The idea is to use better terrain and elevation data to provide a more photorealistic 3-D experience overall. Meanwhile…
How To Test A Home Page For Conversion Effectiveness Conversion rate improvement, for many of us, is as much a part of the overall process of optimizing a paid search campaign as, say, “off-page factors” are to SEO. Recall the holistic view taken in last month’s column, Your Paid Search Performance Is Relative. I spoke about the potential…
Advanced Google AdWords Dynamic Keyword Insertion TipsDavid Naylor has an excellent explanation of some of the advanced ways to use dynamic keyword insertion within Google AdWords. Dynamic keyword insertion, also known as DKI, allows advertisers to specify if they would like the search query to be shown in their ad text for keywords that match their…
Press Day Q&A With Google CEO Eric Schmidt As part of today’s Google International Press Day, Google CEO Eric Schmidt is doing Q&A with journalists. Here’s a live blogging highlight of what was said, which covered a range of issues from privacy, censorship, whether Google is too big and scary and more….
$5 Million Domain Sale For SEO.comDotSause.com reports SEO.com has been sold to WashingtonVC for $5 million. The new domain will be for an SEO company led by Dave Bascom, who currently runs an SEO company named Web Targeted and blog named Search Trends….
Google Gets Internet Content License In ChinaGoogle Gets Preliminary Chinese Approval from the Wall Street Journal reports that Google China has received preliminary regulatory approval from China to provide content on Google.cn. Last year, Google did not have their own license, instead they had to use the same ICP license as Ganji.com, as reported over at…
Is Your Content Worthy For Social Media Users? Although many of you Search Engine Land readers are sophisticated when it comes to social media, the majority of the people out there are not. Most people aren’t too familiar with social sites like StumbleUpon, Del.icio.us or even Digg and they don’t know if their content is “worthy” of…
Search Illustrated: Factors Contributing To Rankings Early information retrieval systems were fairly simple—they attempted to understand search terms and then provide matching documents where those terms were found. These “on-page” clues were paramount in the ranking of documents in search results. With the advent of the web, additional “signals” arose, giving rise to additional “off-page”…
Google “Three Times Larger” Than Nearest Rival & More Q&A With Google’s Marissa MayerAs part of today’s Google International Press Day, Marissa Mayer, Google vice president of search products and user experience, covered the "Past, Present & Future Of Search." Much of this is known to Search Engine Land readers and also already covered by Google during its Searchology day last month. But,…
Live From Google International Press DayGoogle is holding its first press day outside the United States today. The "big" expected announcement has already happened, the addition of country-specific versions of YouTube. Tony Ruscoe, aside from kindly befriending me at the press dinner last night, is live blogging the conference here at Google Blogoscoped. I’ll pop-up…
YouTube Gains Country-Specific Sites, New PartnershipsYouTube, until now a single site serving a worldwide audience, now has gained country-specific versions for Brazil, France, Ireland, Italy, Japan, The Netherlands, Poland, Spain and the United Kingdom. For the initial launch, the sites have been translated into each country’s language and have gained localized home pages. Over time,…
eBay Ads Still Off Google: How Much eBay Traffic & Google Cash Lost?The “experiment” continues. It appears that eBay ads on Google are still nowhere to be found, consistent with what eBay spokespeople said last week — that the company would continue its AdWords fast for an indefinite period. As one example, the quintessential eBay search for “collectibles” reveals a top organic…