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SearchCap: The Day In Search, March 12, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Google Warning
    Against Letting Your Search Results Get Indexed

    The days of doing a Google search that brings up results leading to search
    results from other sites are heading for a close. Matt Cutts, in his Search
    Results In Search Results post today, points out a change to Google’s
    guidelines that shows a crackdown on this type of material…
  • WSJ: Google
    Testing TV Ads

    The Wall Street Journal is reporting (paid sub. required) that Google is now
    testing TV commercials that it sells, showing them to cable customers in
    Concord, California (a city best known to me as home for my mother and sister
    — guess I have an excuse to visit them more)….
  • Google Rumored
    To Have Dish Networks TV Ads Deal

    Rumor: Google about to sign ad deal with Dish Networks from VentureBeat
    suggests that Google and Dish Networks are going to sign a TV ad deal. This
    news comes the day after we learned that Google Testing TV Ads. Right now this
    Dish Networks and Google deal is unconfirmed. We…
  • Locals Only:
    New Column From Search Engine Land

    Our newest Search Engine Land column, Locals Only, launches today. Locals Only
    will appear on Mondays, covering local search, mapping, online yellow pages
    and other sites that help searchers pinpoint real-world merchants, service
    providers and other location-based entities. Columnists will look at both
    using local search services and how search…
  • How Much Is
    ‘Local Search’ Really Worth?

    Journalists and financial analysts keep asking the question, "When will local
    search finally take off?" By that they mean ad spending. After all, locally
    targeted advertising in traditional media such as newspapers, yellow pages,
    radio, outdoor, direct mail, spot cable/TV and coupons easily exceeds $100
    billion annually in the U.S….
  • Linking Odds &

    Today I have what I hope will be a helpful mashup of link building related
    notes, news, and tips.This is my attempt to hide that I couldn’t bear to
    write about link bait again, at least for another week. So onto my prediction
    of reciprocal Google Bookmark requests, linking…
  • Webcast:
    Balancing Paid & Free Search Listings

    A quick alert for our SearchCap newsletter readers and anyone who visits
    Search Engine Land. Next week, the Paid vs. Free Listings: Optimizing the Mix
    webcast from our sister site Search Marketing Now will be taking place with
    Search Engine Land executive editor Chris Sherman. The webcast happens
    Thursday, March..

Search News Headlines From Elsewhere


Business Issues

Local, Mobile & Maps

Paid Search & Contextual


SEM Industry


Social Media

Other Vertical Search

Other Stuff

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