SearchCap: The Day In Search, March 15, 2007

By Fox News

March 15, 2007

0

24

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

Google
Anonymizing Search Records To Protect Privacy
Google has announced that it will now anonymize the server log data that it
collects after 18 to 24 months, as a way to better protect the privacy of its
users. Until now, Google has retained server log data in its original form
indefinitely, which made it possible for anyone…
When AdWords
Gets Sex Wrong
Via Marketing Shift, Don’t Be Evil (Or A Dyke, Or Trans) at SFGate.com from
Violet Blue shows how AdSense ads can totally go against the message of the
sex content you may have published and covers concerns that Google may be
banning some sexual orientation terms as offensive, even though…
The Duplicate
Content Penalty Myth
One thing that has plagued the SEO industry for years has been a lack of
consistency when it comes to SEO terms and definitions. One of the most
prevalent misnomers being bandied about is the phrase "duplicate content
penalty." I’m here to tell you that there is no such…
Safa Rashtchy
Leaving Piper Jaffray
Piper Jaffray financial analyst Safa Rashtchy has been covering the search
space seriously for years. He was one of the first analysts I recall looking
hard at the industry before it became clear to the world how much money it was
generated. He’s now leaving Piper Jaffray and has sent…
Q&A With Link
Building Experts
Rae Hoffman posted a group interview with not just one link building expert
but five. Rae asks Eric Ward (a columnist here), Rand Fishkin, Roger Montti,
Todd Malicoat and herself ten questions where each expert gives their opinion.
Here are the ten questions. For the answers, you’ll have to check…
Choosing a Web
Friendly Name for Your Business
Groucho is not my real name. I’m breaking it in for a friend. – Groucho Marx
One of the most important and one of the most difficult decisions that a
business can make is what to call themselves. A friend managed to put together
a business model in few…
Google
Webmaster Central Blog Jetzt Auf Deutsch
Like the advice you get from the Google Webmaster Central blog? Heute kommt es
auf Deutsch. Think I got that right. Two years of college German, and that’s
the best I can do. German speakers can now keep up on the happenings with
Google’s support for site owners in their…
Blinkx Offers
Video SEO Wiki & Whitepaper
Spotted via ReadWriteWeb, multimedia search engine Blinkx has launched a video
SEO wiki with lots of useful information for effectively optimizing video and
other multimedia for search engines. Main sections cover preparing video for
search engines using meta-data and other information, what to avoid, and a
good list of video…
Ask On Ad
Campaign: Fun Way To Wake The "Sleep Searchers"
I wrote earlier about Ask’s guerrilla marketing campaign now underway to raise
awareness of the search engine in the UK. I’ve now talked with Ask CEO Jim
Lanzone, who explained more about how the campaign is designed to unfold. He
said it’s all meant in good fun, not to be…