SearchCap: The Day In Search, March 27, 2007

By Fox News

March 27, 2007

0

61

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

Yahoo Launches
Mobile Ad Network & Mobile Publisher Services
Yahoo has launched a new Yahoo Mobile Publisher Services site designed to
offer one-stop shopping for publishers that want to get mobile content into
Yahoo in various ways. In particular, the services offered will be:…
Google Upgrades
Mobile Search With More Content
Yahoo has been getting good press (often at Google’s expense) for its wide
release of oneSearch, a mix of structured and unstructured data in search
results intended to deliver "answers" rather than links. Last night Yahoo made
several more mobile announcements. Danny covered them here earlier today.
Google, appearing to…
Mobile News
From CTIA And Beyond: InfoSpace, V-Enable, ZenZui
Beyond the news of Yahoo’s new mobile content and ad networks and Google’s new
mobile search upgrades, there’s a good deal of mobile search-related news
coming out of CTIA today. Among the announcements, InfoSpace has launched a
direct-to-consumer version of its mobile local-search application Find It! for
Blackberry devices. Previously…
Get Listed At
Local Search Engines, Yellow Pages and Local Social Sites
Guide On HowTo Get Your Business Listed On Major Local Search Engines, Yellow
Pages Sites and Social Local Networks from LocalType.com is a very
comprehensive rundown to almost 50 places where you can submit your business
for local inclusion. It is broken into three categories: local search engines
such as…
Google’s Orkut
Gets Polls; Answers Next?
The wisdom of orkut from the Official Google Blog covers how Google’s social
networking site Orkut now allows people to post polls. No big deal? Perhaps
not. But it also makes me wonder if it’s a first step toward trying to give
Orkut an answer search roll for Google….
Shopping Search
Engine Management Changes
Since I’ve been absent a while (sorry Danny, Chris, and Barry), thought I
should first catch everyone up on management changes at the shopping
comparison engines….
Yahoo Click
Fraud Settlement Approved
Search Engine Watch has news that a settlement in the Checkmate click fraud
action against Yahoo has received final approval by the judge overseeing the
case. Those with claims were required to file by November 20 of last year,
following instructions at the Checkmate Settlement site. Here’s the Yahoo
statement…
PPC And Your
Good Name: Sales From Brand Searches Aren’t Incremental
Hello! My name is Alan Rimm-Kaufman. I’m honored to be contributing a monthly
column on paid search for Search Engine Land. The column will appear the third
Tuesday of each month. My focus will be strategy, economics, and
multi-channel. About me: I run a paid search agency based in…
Don’t Expect A
Magic Flash Solution For Search Engines
Call me Mr. Rain On The Parade, but after reading an interview in The Guardian
with Google product manager of crawl services Dan Crow, I can’t help but feel
people are going to come away with the mistaken idea that Google will
magically make their Flash content suddenly more accessible…
How Not To Be
Buried On Digg
Six or so months ago, it used be easier to get on the homepage of Digg.
Lately, sites have been having problems. Most of these troubled sites are
usually about online marketing or other business-related topics. It seems that
users are burying these stories for no apparent reason. A…
Play The Search
Engine Smackdown Flash Game
Neil Patel created a new flash game named the Search Engine Smackdown. The
players consist of Larry & Sergey of Google, Jerry & David of Yahoo and Bill &
Paul of Microsoft. You pick one player you would like to represent and then
you can compete against the other players….