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SearchCap: The Day In Search, March 29, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Feed & Information Overload? Read SearchCap!
    I was talking to someone recently who felt overwhelmed by all the search news that happens when they’re out of-touch while traveling. They’d fire up Google Reader after getting back, only to have hundreds of posts to read through. I suggested they read our SearchCap newsletter. A few weeks later,…

  • AdSense Publisher View Of Google Pay Per Action
    Last week Google launched Pay Per Action in beta version for some AdSense publishers and AdWords advertisers. I logged into my Google AdSense account this morning, and noticed that my referrals section was redone to allow me to start placing Google Pay Per Action referrals on my site. Below I…

  • Yahoo Adds API Web Services For Yahoo Mail
    Yahoo has announced the availability of the Yahoo Mail Web Service. This new offering will allow developers to use API protocols, via SOAP or JSON-RPC, to connect to the Yahoo mail platform….

  • Google Claims To Investigate All Authenticated Spam Reports
    A Google Webmaster Central Blog post on spam reporting claims that all authenticated spam reports are reviewed by a Google representative. An authenticated spam report is a spam report filed within the Google Webmaster Central tools section. Spam reports filed via the unauthenticated spam form are not all reviewed, but…

  • Social Media Marketing for Small Business
    While some in the search marketing industry debate the linkability of even the most unsexy Web sites—and by “unsexy”, they often mean “small business”—there’s an important element missing from the discussion: return on investment. The Investment: No one debates that an investment is required; viral marketing through social media…

  • NY Times Tracks Google’s Traditional Media Efforts
    Miguel Helft at the New York Times has a relatively long and interesting article, with some interesting details, that rounds up the status and mixed results (so far) of Google’s moves into radio, TV and print newspapers. From my understanding, the print newspaper ads have been the most successful to…

  • Live Search To Offer Webmaster Tools Section Soon?
    Eytan Seidman of Live Search responded to the recent questions on why the Live.com link command went offline. He said it was primarily due to “mass automated usage for data mining.” So they have decided to block all queries with backlink operators for the time being. Eytan adds that they…

  • Microsoft On Poprank And Indexing Objects For Vertical & Web Search
    A new paper from Microsoft Research, Web Object Retrieval (pdf), discusses an approach towards Web indexing that changes focus from page level, to that of indexing objects found upon pages. OK, so that does that mean? It’s easiest to show you first, rather than tell you……

  • Register For Search Marketing Expo Seattle & Save $200
    Heads-up! The early bird registration deadline our Search Marketing Expo Advanced show in Seattle is coming up fast. Register before April 2, and you’ll save $200 on the ticket cost! SMX Advanced happens on June 4 & 5 and is especially designed for experienced search marketers. A full agenda covering…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Legal Issues

Local, Mobile & Maps

Paid Search & Contextual

SEM Industry


Social Media

Video & Image Search

Other Vertical Search

Other Stuff

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