SearchCap: The Day In Search, May 1, 2007

By Fox News

May 1, 2007

0

85

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

iGoogle,
Personalized Search And You
Yesterday was "Google Personalization Day" for me and a number of others who
attended a meeting at Google with Marissa Mayer, VP of Search Products & User
Experience, as well as Google Personalization Technical Lead Sep Kamvar and
iGoogle Product Manager Jessica Ewing. Barry has captured much of the
factual…
Key Differences
Between Yahoo Search Marketing & Google AdWords
You’re probably tired of reading about cultural differences between the two
search marketing leaders, Google and Yahoo. Does Semel have better hair than
Sergey? Does Yahoo really hire people based on softball prowess? If you’re
actually using the search marketing platforms, or for that matter, interacting
with Googlers or…
Turning Dimes
Into Dollars: The Basics Of Low-Bid PPC
The affiliate marketplace is brutally competitive. There are well-aged,
trusted domains with dominant positions in many niches. Direct competition
with these goliaths for affiliate sales is frequently futile. However,
creative, competitive webmasters can make a significant affiliate income if
they can identify niche opportunities and execute effective SEM strategies
to…
Microsoft After
24/7; Another Search Engine To Own SEM Firm?
Yahoo said it would acquire an ad network yesterday, in reaction to Google’s
plans to expand its own ad network by acquiring DoubleClick. Now in One Giant
Leap, the New York Post reports rumors that Microsoft might want to buy ad
management company 24/7 Real Media. What’s wrong with this…
Google’s Adam
Lasnik Will Review Google’s Latest PageRank Update For Errors
Google to Review Most Recent Toolbar PageRank Update from the Search Engine
Roundtable is where I reported that Adam Lasnik of Google will be reviewing
the latest toolbar PageRank update to ensure there were no errors. Adam said
in a WebmasterWorld thread that those noticing a PageRank 0 score but…
Google Responds
To Viacom Case: Bring On The Jury
Google has responded to the copyright infringement case filed against it by
Viacom over video content on YouTube. Key takeaway? Google says the DMCA Safe
Harbor provisions protect it from liability and wants a jury trial to prove
its innocence. Several sources have covered the story already, so I’ll do…
From The Isn’t
It Ironic Dept: Google Product Search’s Results Show Up In Google
Remember how Google said recently that it might crack down on listings pages
that are simply search results themselves? Reader Michael Nguyen dropped an
email today to point out how, ironically, Google is now listing pages from its
own Google Product Search service exactly as it has warned others not…
5 Reasons To
Put Viral Content On Mini-Sites
As search marketers, mini-sites might not seem to make sense. Why put content
on a new domain when you could just put it on your existing domain, so it can
benefit from all the link love? Mini-sites have been around forever, but with
a new report from eMarketer showing…