SearchCap: The Day In Search, September 21, 2007

By Fox News

September 21, 2007

0

44

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Google Unity
Project To Build Submarine Cables Across Pacific Ocean
Remember that Submarine Cable Negotiator job we mentioned being available at
Google last month? Turn out Google’s not just negotiating for undersea cable
use. It has its own "Unity" project underway to run communication cable of
its own under the Pacific. Spotted via John Paczkowski, Google plans new
undersea "Unity"…
Search in
Pictures: Search Cars, Ask Cricket, & Yarrrr!
In this week’s Search In Pictures, here are the latest images culled from
the web, showing what people eat at the search engine companies, how they
play, who they meet, where they speak, what toys they have and more….
Comparing
Mobile Ads In Google & Yahoo
Google recently opted-in many of their clients’ PPC ads to appear in Google
Mobile search results. Yahoo has been offering a small suite of mobile ads
for a while now, too, so I thought it’d be interesting to compare their
current mobile ad offerings. This article is part of…
Nielsen
NetRatings: August 2007 Search Share Puts Google On Top, Microsoft Holding
Gains
Continuing on with this month’s search popularity stats review, I’m turning
now to those from Nielsen NetRatings, after having looked at Hitwise stats
yesterday. Like yesterday’s stats, those from NetRatings are from August
2007. They show Google on top, Yahoo fairly steady and Microsoft largely
holding on to gains made…
Your Guide To
Countries That Have Banned YouTube
With Thailand and Turkey both yet again seeking to block YouTube, we thought
it would be useful to recap the growing list of countries that have objected
to content on the service. We’re focusing on national governments that have
taken action to block content on YouTube from being accessible…
As US Economy
Weakens, Ad Spend Steady Online But Drops In Traditional Media
MediaPost has two stories today that start to answer a larger question about
how the Internet will fare in a weakening economy. For some time people have
been speculating that if the economy hits a meaningful downturn or heads
into recession, what will happen to the Internet ad spend? The…
Report:
Google Planning Wireless Spectrum Moves In UK
Much has been written about Google’s efforts to bid on and open the wireless
spectrum in the U.S. Now, according to the Guardian newspaper (as spotted
via MarketWatch), Google is considering something very similar in the UK, as
regulators propose that existing mobile operators (Vodafone and Telefonica)
relinquish part of…
Search And
Online As Influential As TV On Moviegoers
In another piece of research that validates the influence of the Internet on
offline consumer behavior, MediaPost writes about a Google-Nielsen study of
the behavior of 2,000 summer film goers in the U.S. and the Internet’s
impact on their decision-making. According to the survey, exposure to
promotion on TV remained…
How Do You
Spell Google? Man Files Suit Saying It’s His Social Security Number, Upside
Down
Google sued for ‘crimes against humanity’ from the Register reports a man
named Dylan Stephen Jayne sued Google for $5 billion. The crime? That his
social security number, when turned upside down, spells the name Google….
Google’s New
Media Advertising: Get Hip or Get Left Behind
Like many agencies and advertisers, we’ve been dragging our feet before
trying Google’s relatively new advertising options. My rationale has been
that search (or PPC) advertising is inherently better than the traditional
advertising media: print, radio and TV. PPC advertising has been trouncing
traditional media due largely to the fact…
First Click
Free: Accessing Subscription-Based Articles For Free Via Google News
The Google News Blog wrote about the First click free program that allows
publishers to let readers pass registration and subscription barriers, if
they come from Google News. I am sure you have seen this in action. You see
an article, you click on it from Google News and you…
Gates, Brin &
Page: Top 5 Richest People In Forbes 400
Forbes released its latest The Forbes 400 list, and among the top ten
richest Americans are Microsoft’s Bill Gates and Google’s Sergey Brin and
Larry Page. Gates topped the list at number one with a net worth of $59.0
billion. Sergey Brin is listed at number five, with a net…
URL Rewriting
& Custom Error Pages In ASP.NET 2.0
Recently I’ve been working on several ASP.NET 2.0 sites and had to research
the best ways to set up URL rewriting, permanent redirects, and custom error
pages. ASP.NET 2.0 is a popular platform for building corporate websites.
Among my clients, this solution seems to be very popular with medium to…
Eye Tracking
on Universal and Personalized Search
In the past two columns, I’ve featured the interviews (Part 1, Part II) of
where search might go in the next three years. The two themes consistently
mentioned as the most important for the future have been personalization and
blended search results. Being a user-centric type of person, my…