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SearchCap: The Day In Search, September 21, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Google Unity
    Project To Build Submarine Cables Across Pacific Ocean

    Remember that Submarine Cable Negotiator job we mentioned being available at
    Google last month? Turn out Google’s not just negotiating for undersea cable
    use. It has its own "Unity" project underway to run communication cable of
    its own under the Pacific. Spotted via John Paczkowski, Google plans new
    undersea "Unity"…
  • Search in
    Pictures: Search Cars, Ask Cricket, & Yarrrr!

    In this week’s Search In Pictures, here are the latest images culled from
    the web, showing what people eat at the search engine companies, how they
    play, who they meet, where they speak, what toys they have and more….
  • Comparing
    Mobile Ads In Google & Yahoo

    Google recently opted-in many of their clients’ PPC ads to appear in Google
    Mobile search results. Yahoo has been offering a small suite of mobile ads
    for a while now, too, so I thought it’d be interesting to compare their
    current mobile ad offerings. This article is part of…
  • Nielsen
    NetRatings: August 2007 Search Share Puts Google On Top, Microsoft Holding

    Continuing on with this month’s search popularity stats review, I’m turning
    now to those from Nielsen NetRatings, after having looked at Hitwise stats
    yesterday. Like yesterday’s stats, those from NetRatings are from August
    2007. They show Google on top, Yahoo fairly steady and Microsoft largely
    holding on to gains made…
  • Your Guide To
    Countries That Have Banned YouTube

    With Thailand and Turkey both yet again seeking to block YouTube, we thought
    it would be useful to recap the growing list of countries that have objected
    to content on the service. We’re focusing on national governments that have
    taken action to block content on YouTube from being accessible…
  • As US Economy
    Weakens, Ad Spend Steady Online But Drops In Traditional Media

    MediaPost has two stories today that start to answer a larger question about
    how the Internet will fare in a weakening economy. For some time people have
    been speculating that if the economy hits a meaningful downturn or heads
    into recession, what will happen to the Internet ad spend? The…
  • Report:
    Google Planning Wireless Spectrum Moves In UK

    Much has been written about Google’s efforts to bid on and open the wireless
    spectrum in the U.S. Now, according to the Guardian newspaper (as spotted
    via MarketWatch), Google is considering something very similar in the UK, as
    regulators propose that existing mobile operators (Vodafone and Telefonica)
    relinquish part of…
  • Search And
    Online As Influential As TV On Moviegoers

    In another piece of research that validates the influence of the Internet on
    offline consumer behavior, MediaPost writes about a Google-Nielsen study of
    the behavior of 2,000 summer film goers in the U.S. and the Internet’s
    impact on their decision-making. According to the survey, exposure to
    promotion on TV remained…
  • How Do You
    Spell Google? Man Files Suit Saying It’s His Social Security Number, Upside

    Google sued for ‘crimes against humanity’ from the Register reports a man
    named Dylan Stephen Jayne sued Google for $5 billion. The crime? That his
    social security number, when turned upside down, spells the name Google….
  • Google’s New
    Media Advertising: Get Hip or Get Left Behind

    Like many agencies and advertisers, we’ve been dragging our feet before
    trying Google’s relatively new advertising options. My rationale has been
    that search (or PPC) advertising is inherently better than the traditional
    advertising media: print, radio and TV. PPC advertising has been trouncing
    traditional media due largely to the fact…
  • First Click
    Free: Accessing Subscription-Based Articles For Free Via Google News

    The Google News Blog wrote about the First click free program that allows
    publishers to let readers pass registration and subscription barriers, if
    they come from Google News. I am sure you have seen this in action. You see
    an article, you click on it from Google News and you…
  • Gates, Brin &
    Page: Top 5 Richest People In Forbes 400

    Forbes released its latest The Forbes 400 list, and among the top ten
    richest Americans are Microsoft’s Bill Gates and Google’s Sergey Brin and
    Larry Page. Gates topped the list at number one with a net worth of $59.0
    billion. Sergey Brin is listed at number five, with a net…
  • URL Rewriting
    & Custom Error Pages In ASP.NET 2.0

    Recently I’ve been working on several ASP.NET 2.0 sites and had to research
    the best ways to set up URL rewriting, permanent redirects, and custom error
    pages. ASP.NET 2.0 is a popular platform for building corporate websites.
    Among my clients, this solution seems to be very popular with medium to…
  • Eye Tracking
    on Universal and Personalized Search

    In the past two columns, I’ve featured the interviews (Part 1, Part II) of
    where search might go in the next three years. The two themes consistently
    mentioned as the most important for the future have been personalization and
    blended search results. Being a user-centric type of person, my…

Search News From Around The Web:

Applications & Portal Features

Business Issues


Link Building

Local, Maps & Mobile

Paid Search & Contextual



SEM Industry


Social Media

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