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SearchCap: The Day In Search, September 28, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Deconstrucing
    Google’s Billboard Experiment

    Last week’s coverage of Google’s Goog-411 billboard in Olean brought forth a
    number of other sightings of the billboards in San Francisco, Oakland and San
    Jose, Ca. & Tonawanda , Buffalo and Limestone (even smaller than Olean) NY.
    While there may be others yet to appear and more billboards coming…
  • Sphinn: Our
    Internet Marketing News Site & Discussion Forums Leave Beta

    It’s official. Sphinn (we pronounce it like "spin"), our social news and
    discussion site for internet marketing, is now out of beta. OK — so the logo
    still says beta at the moment, but that will change in a matter of hours.
    Since we launched back in July, we’ve been…
  • Searcharazzi:
    Bubble About to Burst?

    As fall settles in, another chill is in the air. Rumor has it that a top tier
    search and interactive services shop is about to have a management shake-up.
    M&A in the space appears to have slowed down as shops that should have taken
    their first offer decided to…
  • Google Buys
    Mobile-Social Site Zingku

    Google Operating System reports (and confirms) that Google has acquired a
    mobile service called Zingku, which had been in private beta. Around since
    2005, the service uses text messaging and picture messaging to provide a
    platform for (what appears to be) entertainment and events-related
    communication but also has commercial potential….
  • MarketingSherpa
    Report: Challenges To Bringing Search In-House

    MarketingSherpa has just released the fourth annual edition of its Search
    Marketing Benchmark Guide. The Guide is a comprehensive benchmark for all
    things related to search marketing, including things such as expected search
    spending for 2008, how search ROI stacks up against other tactics, difficulty
    in SEM staffing, new ways…
  • Senate Hearing
    On Google-DoubleClick & Post Office Metaphors

    After all the buildup to yesterday’s hearing in the US Senate on the Google-DoubleClick
    deal, the actual hearing itself sounded to be a bit anti-climatic. Below, a
    look at what was said and how it doesn’t seem like it will influence the
    ultimate decision by the US Federal Trade Commission…
  • Coupons Coming
    To AskCity

    Ask has partnered with IAC sister company EPI, publisher of "The Entertainment
    Book," which offers coupons and discounts to local businesses. Entertainment,
    which has had several false starts with online distribution, is planning to
    pump 75 percent of its coupons into AskCity. They may also eventually make
    their way to…

Search News From Around The Web:

Applications & Portal Features

Conferences

Local, Maps & Mobile

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Other Items

Hot Items From Sphinn, Our Social News
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