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SearchCap: The Day In Search, September 4, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Yahoo Acquires Ad Network BlueLithim
    This afternoon Yahoo announced that it was buying US-based ad network BlueLithium for $300 million in cash. Founded in 2004 the company has 10 offices globally and claims more unique US visitors than Google, MSN, AOL and eBay. It also claims to be the fifth largest US ad network and…

  • The Anatomy Of Compelling Search Ad Copy
    Ad copy is the only part of your PPC campaign that a searcher actually sees. A searcher does not see your keyword list, bids, day parting settings, or daily budget. Those precious few words that make up your ad copy are the only insight into your offer that a…

  • Larryos, Raisin Brin, Porn Flakes & Other Google Cereals
    I was at Google last month and did a double-take at the wall art up near one of the mini-kitchens. It featured familiar cereal brands morphed with Google personalities like Larry Page (Larryos) and Sergey Brin (Raisin Brin). I shot a few pictures, below, plus here’s some of the…

  • Search Illustrated: The Power Of RSS Feeds
    RSS feeds offer a unique channel for distributing content that can help expand your audience to people beyond those who visit your web site. But RSS feeds can also be an important part of a search marketing campaign. Well optimized feeds can also gain prominent placement on search engine…

  • Six Content Types That Really Grab Diggers’ Attention
    Wonder why there’s so much effort expended by search marketers to “make” the Digg homepage?It’s straightforward, really: once you’ve impressed this discerning group of users, your content has a chance to be seen by hundreds of thousands of people, bringing your site traffic, and more importantly, links. Delivering content…

  • Digg Those Pics & Only Those Pics At Digpicz.com
    Every just want to see the highest rated images over at Digg? Digpicz.com has launched to serve that purpose as the “unofficial Digg Picture Browser,” said Stan Schroeder. Digpicz uses the Digg API to aggregate images from Digg and place them in one location. Digg has sections for news, video,…

  • Weird Google Patents & Patent Applications
    Google’s 10 Oddest Patents by Bill Slawski shares with us some of Google’s weirdest patent applications and patents. Here is a short run down, Bill goes in more detail in his write up….

  • BT Formally Launches Small Business Search Marketing Product
    Like many other directory publishers and telecom companies before it, the former British Telecom (now just BT) has formally introduced a fixed-fee simplified search marketing offering for small businesses in the UK. Called BT Web Clicks, the offering has been around for many months but was just announced yesterday. Five…

  • Search Month: August 2007 Search News, In Review
    Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It’s also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from August 2007, then a major story for various search topics along with…

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Hot Items From Sphinn, Our Social News Sharing Site:


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