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SearchCap: The Day In Search, September 5, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Facebook Opens
    Profiles To Tap Into Google Traffic, While Google Grabs Facebook’s News Feed

    Google is getting a bit more like Facebook by enabling a Facebook-style news
    feed within its Orkut social networking site, while the king of the walled
    gardens Facebook acknowledges in actions (rather than words) that it really
    can’t go it alone without search engines like Google, as it prepares to…
  • Google Adds
    Three Features To Website Optimizer

    The Inside AdWords blog announced three new features for Website Optimizer.
    The features include: A method of creating A/B testing experiments Easy access
    to Website Optimizer within My Client Center Sorting experiments by most
    recent and the ability to delete experiments…
  • CallGenie and
    R.H. Donnelley Launch Local Voice Search

    Yellow pages publisher R.H. Donnelley (RHD), which recently acquired
    Business.com and owns search marketing firm LocalLaunch, is testing a new
    voice local mobile search product, 1-800-CallDex, in four U.S. markets:
    Denver, Phoenix, Spokane (WA) and Tucson. It offers a suite of services
    powered by speech and local mobile search enabler…
  • Japan Backing
    Device-Specific Search Tech To Compete With Google

    Japan to fight Google search dominance from the Financial Times covers Japan’s
    continuing efforts to subsidize new generation search technologies tied to
    gadgets and hardware, in part to be competitive against US-based search
    companies like Google. From the report: The Japanese project is comprised of
    10 partnerships, each tasked with…
  • More Proof Of
    The Existence Of Google’s GDrive

    Tony Ruscoe discovered more signs that the GDrive, a long-rumored storage
    service from Google, actually exists. After Tony tried messing around with
    some URL parameters, he stumbled upon a screen that looked like this: Image
    from Google Blogoscoped…
  • Microsoft To
    Use Inrix Traffic Prediction Data Across Network

    Microsoft, which helped develop the technology behind traffic data provider
    Inrix and then spun it out, has now adopted the company’s services to provide
    traffic data and predictions across a range of Microsoft online and mobile
    properties including Virtual Earth and Live Local. Live Local had been using
    data from…
  • All I Really
    Need To Know About Search Marketing I Learned In Kindergarten

    All I really need to know about search engine marketing I learned in
    kindergarten. Or something like that. The goal of search engine marketing is
    to get your pages to show up when target customers make relevant searches. As
    search engines get better at finding relevant content and preventing…
  • Search
    Marketing & Web Page Download Speed

    I spent last week at Family Camp in Maine. They had an awesome 1920’s Arts &
    Crafts style lodge where we could get online after the kids went to bed.
    Unfortunately, the camp’s Linksys router was fried by a lightning strike. My
    only other option was Blackberry-modem. Verizon’s NationalAccess plan…
  • No, Junior, You
    Can’t Be Our SEO Team Leader (Yet)

    Let’s face it: sometimes politics plays a huge role in the success—or
    failure—of your search marketing efforts. For example, sometimes the
    information technology group is an obstacle and doesn’t want to play nice in
    the sandbox. To get them on-board and ready to play with the team requires

Search News From Around The Web:

Business Issues


Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

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