SearchCap: The Day In Search, September 5, 2007

By Fox News

September 5, 2007

0

17

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Facebook Opens
Profiles To Tap Into Google Traffic, While Google Grabs Facebook’s News Feed
Idea
Google is getting a bit more like Facebook by enabling a Facebook-style news
feed within its Orkut social networking site, while the king of the walled
gardens Facebook acknowledges in actions (rather than words) that it really
can’t go it alone without search engines like Google, as it prepares to…
Google Adds
Three Features To Website Optimizer
The Inside AdWords blog announced three new features for Website Optimizer.
The features include: A method of creating A/B testing experiments Easy access
to Website Optimizer within My Client Center Sorting experiments by most
recent and the ability to delete experiments…
CallGenie and
R.H. Donnelley Launch Local Voice Search
Yellow pages publisher R.H. Donnelley (RHD), which recently acquired
Business.com and owns search marketing firm LocalLaunch, is testing a new
voice local mobile search product, 1-800-CallDex, in four U.S. markets:
Denver, Phoenix, Spokane (WA) and Tucson. It offers a suite of services
powered by speech and local mobile search enabler…
Japan Backing
Device-Specific Search Tech To Compete With Google
Japan to fight Google search dominance from the Financial Times covers Japan’s
continuing efforts to subsidize new generation search technologies tied to
gadgets and hardware, in part to be competitive against US-based search
companies like Google. From the report: The Japanese project is comprised of
10 partnerships, each tasked with…
More Proof Of
The Existence Of Google’s GDrive
Tony Ruscoe discovered more signs that the GDrive, a long-rumored storage
service from Google, actually exists. After Tony tried messing around with
some URL parameters, he stumbled upon a screen that looked like this: Image
from Google Blogoscoped…
Microsoft To
Use Inrix Traffic Prediction Data Across Network
Microsoft, which helped develop the technology behind traffic data provider
Inrix and then spun it out, has now adopted the company’s services to provide
traffic data and predictions across a range of Microsoft online and mobile
properties including Virtual Earth and Live Local. Live Local had been using
data from…
All I Really
Need To Know About Search Marketing I Learned In Kindergarten
All I really need to know about search engine marketing I learned in
kindergarten. Or something like that. The goal of search engine marketing is
to get your pages to show up when target customers make relevant searches. As
search engines get better at finding relevant content and preventing…
Search
Marketing & Web Page Download Speed
I spent last week at Family Camp in Maine. They had an awesome 1920’s Arts &
Crafts style lodge where we could get online after the kids went to bed.
Unfortunately, the camp’s Linksys router was fried by a lightning strike. My
only other option was Blackberry-modem. Verizon’s NationalAccess plan…
No, Junior, You
Can’t Be Our SEO Team Leader (Yet)
Let’s face it: sometimes politics plays a huge role in the success—or
failure—of your search marketing efforts. For example, sometimes the
information technology group is an obstacle and doesn’t want to play nice in
the sandbox. To get them on-board and ready to play with the team requires
tact…