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Thursday, February 22, 2024

YouTube to Begin Revenue Sharing for Video Providers

The BBC is reporting that they are in talks with Google to begin revenue sharing advertising revenue when their videos are shown on YouTube. Few details are known yet, but rollout of the new revenue providing model could begin as quickly as within the next couple of months. And this move could give original video creators the ability to earn revenue each time their videos are watched on YouTube.

One option the team is considering is showing extremely short video ads before the video requested begins playing. And by short, they mean a mere three seconds, instead of the industry standard of 15 to 30 seconds. YouTube viewers would be much more tolerant of three seconds if they decide to go with this model.

You can read the full BBC article here as well as more commentary and analysis at JenSense.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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