Meta was supposed to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow at 10 a.m. ET. But Threads has now live, hours earlier than expected.
What is Threads. According to the download page:
Why we care. Since Elon Musk bought the platform, Twitter has found new and exciting ways to upset many users and lose advertising revenue. Threads may be a platform for marketers and advertisers to watch – but ultimately wherever users go, the budgets and marketing investments will follow.
Admit one. You can sign up for the app already. To do so, go to Instagram search, type in “Threads” and you’ll see an “Admit One” ticket in the right side of the search box.
Clicking on that will take generate your ticket, which you can then click on to be notified when the app is available to download.
Not available in EU. One region where Threads won’t be launching is the EU. Meta has received multiple fines in the EU for violating the General Data Protection Regulation (GDPR).
According to the Independent:
Extensive data collection. Meta will be collecting a lot of user data, including search history, browsing history and much more:
Postscript: Threads is now live. See coverage on Techmeme.
Update, July 6: Just before 11 am ET, Threads had 30 million signups, according to a thread by CEO Mark Zuckerberg.
