Tuesday, October 15, 2024
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Was Google’s document ‘leak’ a strategic move? An SEO theory

Read it again: there was no leak. The information was shared with industry veterans. It certainly is a treasure map...

How SEO can collaborate with content teams

Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without...

Google Search testing new display for forum content

Google is testing a new display and user interface for forum content within its search results. “We’re testing...

Top 5 This Week

Generative Engine Optimization: Gain visibility in AI search

Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a new service offering that will help businesses...

Mastering email campaign execution

Are you tired of your email campaigns falling short?...

Improve your website's accessibility in just three months

Ensuring your website and digital content are accessible is...

Broad vs. deep expertise: How to decide which is right for you

You can either have broad or deep subject matter...

Accessibility matters: Strategies for building inclusive digital experiences

In today’s digital landscape, inclusivity and accessibility are no...

Being position-less secures a marketer's position for a lifetime

On March 20, 2024, the Position-less Marketer was introduced...

The rise of the position-less marketer

NBA star basketball player LeBron James famously declared, “I’m...

Expert tips for a productive and balanced team

Managing resources is not just a buzzword; it’s the...

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Celebrities

Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on...

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Technology

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Meta's guidance on how to 'integrate brands on Threads'

Meta has been advising creators on what content they...

Microsoft makes Copilot available to all advertisers

Microsoft’s AI assistant Copilot is now available for all...

6 ways ad agencies can thrive in an AI-first world

Artificial intelligence (AI) and machine learning have long been...

Google investigating Ad Manager Reach report error

Google is investigating an issue causing incomplete data in...

PPC 2023 in review: UA sunsets, Google antitrust trial, X's downfall and more

The PPC community had a rollercoaster year in 2023....