Friday, January 10, 2025
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Was Google’s document ‘leak’ a strategic move? An SEO theory

Read it again: there was no leak. The information was shared with industry veterans. It certainly is a treasure map...

How SEO can collaborate with content teams

Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without...

Google Search testing new display for forum content

Google is testing a new display and user interface for forum content within its search results. “We’re testing...

Top 5 This Week

Generative Engine Optimization: Gain visibility in AI search

Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a new service offering that will help businesses...

Mastering email campaign execution

Are you tired of your email campaigns falling short?...

Improve your website's accessibility in just three months

Ensuring your website and digital content are accessible is...

Broad vs. deep expertise: How to decide which is right for you

You can either have broad or deep subject matter...

Accessibility matters: Strategies for building inclusive digital experiences

In today’s digital landscape, inclusivity and accessibility are no...

Being position-less secures a marketer's position for a lifetime

On March 20, 2024, the Position-less Marketer was introduced...

The rise of the position-less marketer

NBA star basketball player LeBron James famously declared, “I’m...

Expert tips for a productive and balanced team

Managing resources is not just a buzzword; it’s the...

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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on...

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Google gives publishers new ways to control their first-party data

Publisher-provided signals help publishers categorize their first-party data into...

Google reports issue affecting Ads Manager Data Transfer

Google has been experiencing an issue with Ads Manager...

TikTok pilots new ad-targeting tech that offers improved data security

TikTok is trialling a new ad-targeting tool that reportedly...

Microsoft Advertising introduces Performance Max brand lists

Microsoft Ads is rolling out a new feature called...

6 books to help make your marketing more successful in 2024

One of the joys of living in a place...