Microsoft and BigCommerce just announced a new partnership called “Microsoft Ads and Listings in the BigCommerce Marketplace.” The new collaboration enables BigCommerce merchants in the US, UK and ANZ to directly integrate their stores and reach Microsoft Advertising’s audience of more than a billion people.
What BigCommerce says.
How it works. BigCommerce merchants can synchronize product catalogs directly to Microsoft Merchant Center. They can then create shopping campaigns to promote product catalogs and track campaign performance, without leaving the BigCommerce Control Panel.
The partnership offers advantages to BigCommerce merchants by:
- Broadening audience reach through new channels. The Microsoft Advertising Network sees billions of searches each month, giving merchants the opportunity to showcase products to millions of potential customers on Microsoft Bing, MSN, Microsoft Edge and via syndicated partners such as Yahoo! and AOL, to name a few.
- Driving more traffic with enhanced shopping experiences. Through the new Microsoft Shopping Tab, merchants can filter product feeds with specific attributes that deliver richer ad content, and narrow search results that can increase click-through and conversion rates by simply making it easier for shoppers to find what they are looking for.
- Monitoring and optimizing ad performance in real time. Without leaving the BigCommerce Control Panel, merchants can see campaign performance with a snapshot view or run detailed reporting on a wide or granular scope, with specific key elements or side-by-side comparisons across various ad campaigns. Changes can be made in real time to status, budgets and bids while having access to a personalized tips dashboard and customer support to get better results.
Why we care. Jason McKay, senior director, global partner sales, Microsoft Advertising says:
This new partnership could be part of Microsoft’s effort to double the size of its ad revenue to $20 billion. Either way, it’s a step in the right direction for advertisers and merchants looking to expand their reach beyond Google and Facebook.
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