Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Yelp and YP Enter Into “Strategic” Content, Distribution Partership
YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background but the parties declined to discuss terms. Yelp has existing content deals […]
- Selling Links To A Big Brand? Here’s Why You Don’t Tweet About It
Here’s a lesson in how not to sell links. As Search Engine Roundtable pointed out this morning, someone named “Vince” from WebDesign.org is using Twitter to contact companies about renewing paid links that are about to expire. You can look at the @vitaliykoloswdl account and see numerous conversations about selling or renewing paid link agreements. […]
- SMX Advanced Lowest Rates Expire Next Week – Register Now & Save!
Join the most accomplished search marketers in the world, June 11-12 in Seattle. SMX Advanced features two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 10. SMX Advanced has sold out since its start in 2007. Secure your spot & save – Register now!
- Google Search Share Stable, Bing Growth Continues At Yahoo’s Expense
In February, Google controlled 67.5 percent of US search query volume, according to comScore. Bing had 18.4 percent and Yahoo, 10.3 percent. These numbers were essentially unchanged from last month. Compared with a year ago, Bing’s share has grown and Yahoo’s declined. In February 2013, Google had an identical 67.5 percent of queries while Bing […]
- Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties
Google has taken action on a large guest blog network that we believe is MyBlogGuest.com. In fact, the owner of MyBlogGuest.com, Ann Smarty confirmed last night she received a penalty. Yesterday, there was confusion over if those publishers who participated in MyBlogGuest.com would also be penalized. I suspected they would be and it seems that […]
- Google Can Now Solve Your Geometry Math Questions
Google has quietly upgraded their search calculator to not just answer your basic math questions or graphical or 3D math questions; now, it can do your geometry homework. You can ask Google geometry related questions and it will solve them for you, such as [perimeter of a trapezoid]: As Alex Chitu notes, you can also […]
- The Knowledge Graph: Should Your Content & Business Strategy Change?
Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy — or even your entire revenue model? For many publishers, it’s time to take stock of how to work with the Knowledge Graph and how […]
- Google Knowledge Graph Adds “Related Topics” Section
Alex Chitu noticed that Google’s Knowledge Graph has now added a “related topics” for certain types of queries. The example provided shows a search for [equilateral triangle shows a Knowledge Graph that also adds topics for equilateral polygon, square, regular polygon, and pythagorean theorem. Clicking on each brings up the knowledge graph answer for each […]
- Okay Google: Take A Photo/Video Comes To Google Mobile Search
Google announced on Google+ that you can now ask your Android phone to take a photo or a video by saying, “Ok Google,” then “take a photo” or “take a video.” This will launch the Android camera app in the photo or video mode so you can quickly take a photo. I should note that […]
- Spring Equinox Google Logo Marks First Day Of Season With Blooming Flowers
After an especially long winter, today’s Google logo is a site for cold eyes, celebrating the much anticipated start of Spring with an animated illustration of flowers blooming. The logo starts with a white amoeba-shaped character holding a watering can on a blank screen. As the oddly-shaped character waters the ground and himself (herself?), flowers […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet
- Study Confirms Smartphones Now #1 Screen, Beating TV
- YouTube TrueView Ads Update Coming In April: What You Need To Know
- Celebrate Twitter’s 8th Birthday By Traveling Back To See Your #FirstTweet
- How Users Of Various OSes Differ In Their Online Behavior Over Time
- Count Incoming Calls Right To Maximize Cross-Platform Marketing Returns
- Study: Only 20% Of CMOs Use Social Media For Customer Engagement
- Google Search Can Now Take Photos, Videos, On Your Android Phone
Search News From Around The Web:
Link Building
- Google Just Killed MyBlogGuest, Confirming The End Of Guest Blogging For SEO, venturebreak.com
- 4 Alternatives To Guest Blogging For Link Builders, internetmarketingninjas.com
- SEO Measurement Mistakes, Part 4: Links, Luna Metrics
SEO
- Bing Launches App Linking From Search To Windows Mobile Apps, Search Engine Roundtable
- 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure, Search Engine Watch
- An SEO Intervention for Ranking Addicts, Search Engine People
- Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities, Search Engine Watch
- Google’s Truncated Titles, Google Operating System
- New Title Tag Guidelines & Preview Tool, Moz
- Planning and strategy for SEO: what should you be thinking about?, Econsultancy
- SEO Site Audits Are Broken, RKG Blog
SEM / Paid Search
- How to use AdWords scripts, the future of paid search, Econsultancy
- Paid search CTR on mobile increased by 78% in 2013: stats, Econsultancy
- SEM vs SEO: What Difference Does One Letter Make?, digitalthirdcoast.net