Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics
Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after competitors that it perceives to […] - Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]
Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA) campaigns? Or should they stay focused on top sellers and high margin items? Sitting on a trove of data from large scale Google Shopping campaigns, a team at PLA […] - Create A Winning Paid Search Strategy For The World Cup
For world-class marketing opportunities, few events surpass the World Cup. Given its global reach, a viewership that by some estimates reached nearly half the world’s population in 2010, and the feverish devotion of football (aka soccer) fans, the World Cup is marketing gold. Marketers that rise to the occasion can score big. Four years after […] - Spotted: Google Knowledge Graph Ad Tests New Google Shopping PLA Display
Google keeps testing new ways to inject ads into its Knowledge Graph. SEOBook’s Aaron Wall spotted an ad appearing in a stand-alone panel that replicates the look of (and is shown above) the organic Knowledge Graph. so now Google moves some of the knowledge graph results down the page to throw a duplicate ad graph […] - 7 Common Pitfalls Of Google Display Network Campaign Management
The Google Display Network has been around for a long time now, yet marketers continue to make many of the same mistakes over and over again. Here are seven common issues that can arise when running a display campaign if you don’t stay on the ball. 1. Unnecessary Pausing Of Keywords You notice that your display […] - Xbox One Gets Bing Web Search
Microsoft announced on the Bing Search Blog that the Xbox One now supports full web search with the latest system wide update to the Xbox One. Microsoft said with this update they are “expanding search to include web results.” Now when you search with “Xbox Bing,” you will receive results from the Bing marketplace as […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Is Twitter’s Flirtation With Agencies An Effort To Court “Normals”?
- As “Cortana” Approaches, Remembering Microsoft’s Other Digital Assistant: Ms. Dewey
- Chirpify Says 300,000 Consumers Have Used #Actiontags For Social Transactions
- Samsung Devices Driving Almost 60 Percent Of Android Traffic
- Flipboard Buys Zite From CNN For Deeper Personalization
- The Sale After The Sale: The New Reality Of Selling Display Ads
- What Does The WhatsApp Deal Mean For Brands?
- Logged Out: Yahoo To Stop Allowing Facebook & Google Sign-Ins
- Marketing Land Summit Preview: “From Content Marketing To Media Company” By Copyblogger Media’s Brian Clark
- Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars
Search News From Around The Web:
Industry
- How does Google use Percolator, Dremel and Pregel?, YouTube
- Russian Court Orders Ban of Wikipedia Page on Hitler Manifesto, RIA Novosti
- Whack-a-Cutts Game To Let Out Your SEO Frustrations, Search Engine Roundtable
Link Building
- Google: Don’t Disavow Links That Have Low Metrics, Search Engine Roundtable
- We’ll stop building links when they stop adding value, Econsultancy
Searching
- Google New Layout – Fail, David Naylor
SEO
- 12 Tips For Immaculate SEO on WordPress Sites, State of Digital
- 7 Ways to Deliver ROI in SEO, State of Digital
- A Deep Dive into Google MyAnswers, Moz
- Google Results: The Bright Side of a Data Breach?, Bloomberg
SEM / Paid Search
- Protecting Consumers From Identity Theft and Scams, Google Public Policy Blog
- Why Local Businesses Need Reviews and 12 SEO-Approved Ways to Get Them, BruceClay.com
Search Marketing
- March 2014 Google Webmaster Report: Polish & German Links, Page Layout Algorithm & More, Search Engine Roundtable
