Google’s Matt Cutts On Search Spammers: "We Want To Break Their Spirits"

In episode number 227 of This Week in Google on the TWiT network, Google’s head of search spam Matt Cutts answered some questions from the hosts Leo Laporte and Jeff Jarvis. In one question, Matt explained that Google aims to “break the spirits” of spammers in order to encourage them to change their course of action.

The question was posed to Matt from Jeff Jarvis, a well-known journalist and professor, asking him what he learned about the psychology behind spam and spammers. Matt responded that to reduce spam, it is not just about denying the primary goal of earning money but frustrating them to a point, where you break their will and desire to spam.

I transcribed the exact words and how Matt said it:

You can watch how he carefully says the words in the video starting at about 1 hour and 25 minutes in:

Matt said it works, breaking the spirits of spammers does work.

• Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines
• Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets
• Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific Country Code
• The Top Five SEO Mistakes According To Google’s Matt Cutts
• Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession
• Google: Guest Blogging For Links? You Better Nofollow Those Links
• Matt Cutts On Penalties Vs. Algorithm Changes, A Disavow-This-Link Tool & More
• Google’s Matt Cutts: Linking 20 Domains Together Likely A “Cross Linking Scheme”