Following up on the release of the Bing’s 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year.
Humor drove search volume, with nearly all of the ad campaigns in the top ten scoring somewhere on the comedy spectrum. Old Spice took top billing with its “Baby” ad starring actor Terry Crews and retro-silly “Watermelon” ad seen here:
[youtube]https://youtu.be/hfiiWGWhB9g[/youtube]
Exceptions to the comedy rule this year were third-ranked Skype “Stay Together” campaign, Chrysler Ram Truck’s “The Year Of The Farmer” ad and GoPro’s “Fireman Saves Kitten” ad, which rounded out the list.
Chrysler Ram Truck’s ad and GoDaddy’s “The Kiss” both aired during this year’s Super Bowl.
|
Rank |
Top Advertising Campaign |
Brand |
| 1 |
Old Spice |
|
| 2 |
Evian |
|
| 3 |
Skype |
|
| 4 |
Kmart |
|
| 5 |
Geico |
|
| 6 |
GoDaddy |
|
| 7 |
AT&T |
|
| 8 |
Pepsi MAX |
|
| 9 |
Chrysler Ram Truck |
|
| 10 |
GoPro |
Top Brand Searches On Bing
Bing Ads also released the list of brands people searched for most in 2013 on Bing by vertical. Ebay topped the shopping vertical, while Southwest Airlines beat out its fellow air carriers and Expedia in travel. Here’s the full list:
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