SearchCap: The Day In Search, December 3, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Shopping Outpaces Amazon Same-Seller Sales On Cyber Monday, Black Friday
  Over the extended holiday shopping weekend, Google Shopping same seller sales have been growing faster than Amazon among large retailers. According to the most recent data from online retail commerce platform Mercent, Google Shopping contributed 54 percent year-over-year same-seller growth on Cyber Monday, while Amazon achieved 23 percent same-seller growth compared to Cyber Monday 2012. […]
• New Google Trends Topic Reports Designed To Deliver More Accurate Results
  Google Trends is rolling out new topic reports designed to deliver more accurate results, as well as offer topic predictions within the reports. Using Google’s example, now when a user searches for “rice” in a trends report, they will see topic predictions like “Rice University” and “Rice Cereal” to better qualify the search topic. To […]
• New Google Maps Adds More Search Results To Info Window
  The (relatively) new Google Maps is certainly visually richer than the old Maps UI. However it may be somewhat less functional. As one example, it eliminates one of my favorite and most-used features: “search nearby.” It’s now also somewhat harder to access multiple results on a category query, ironically. Yesterday, Google Operating System spotted a […]
• SEO Changed Forever In 2013. How To Adjust And Thrive In 2014
  If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher. These innovations require SEO […]
• Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends
  Yahoo has assembled an impressive list of search trends for 2013, covering 38 different “Top Searched” lists on everything from top searches overall to top searched cookies (yes, the ones you eat). For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, […]
• WSJ Report: Apple Buys Topsy, A Leading Twitter Search & Analytics Company
  The Wall Street Journal is reporting that Apple has purchased Topsy, one of the leading Twitter search and analytics companies, for more than $200 million. The WSJ report says that Apple has confirmed the deal but wouldn’t comment more beyond this statement: Apple buys smaller technology companies from time to time, and we generally do […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders
• Keeping The Holiday Drill In Check: How To Plan Rather Than React
• Destroy Stress, Enhance Zen – 13 Tips To Thrive Mentally In Marketing
• Goodbye Memes, Hello Quality Articles & News: What Facebook’s News Feed Changes Mean For Admins

Search News From Around The Web:

Industry

• You are the query: Yahoo’s bold quest to reinvent search, CNET

Local & Maps

• Yext Launches “Pages” & International Support for 75 Countries, The Yext Blog

Link Building

• Comparing Moz and Majestic SEO Metrics with Boxplots, Majestic SEO Blog

SEO

• 7 Common SEO Mistakes to Avoid, Overit
• Bing Search Update Or Bug?, Search Engine Roundtable
• Everything You Need To Know To Understand Google’s Knowledge Graph, Search Engine People
• Google: Your Rankings Fluctuate Because Our Algorithms Do, Search Engine Roundtable
• How Google Attempts to Understand What a Query or Page is About Based Upon Word Relationships, SEO Copywriting
• How To Fix Your Website When You’ve Violated Google’s Quality Guidelines, KISS Metrics
• Opencart SEO, Shimon Sandler
• Think First, Link Later: Creativity in SEO, Search Engine Watch

SEM / Paid Search

• An AdWords Wishlist for Google Claus, Luna Metrics
• Bing Ads Extreme Makeover: Ad Copy Best Practices Edition, Bing Ads Blog
• Google tests a smaller “Ad” label, allgoogletesting.blogspot.com
• Improve your PPC CTR Using Google Ad Site Links, Certified Knowledge
• Pros & Cons of the New AdWords Opportunities Tab, WordStream
• The Complete Guide to Ad Extensions – Part 2, ppcchat.co

Search Marketing

• Developing a Career in SEO – 3 Reasons to Work Client Side, stateofdigital.com
• How to Build Your Own Mass Keyword Difficulty Tool, moz.com