Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google Keyword Planner Now Shows Trademarked Terms
At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while Staples’ “The Easy Button” is marked as such. (Burger King’s “Have It […]
- The Brave New World of SEO: Beyond Websites
We hear it regularly – the death knell tolling for SEO. In the past several years, we’ve been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let’s face it: the only constant in search is change. But I propose that SEO isn’t […]
- 3 Ways AdWords Scripts Will Make Your Holidays Merrier
The holidays are officially upon us, and if you’re reading this, I must give thanks to you for your time. When I still worked at Google, this was the time of year when new product launches came to a crawl since most advertisers were too busy to deal with change, and only the most persistent […]
- How To Run A Successful B2B Social Media Marketing Campaign
Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in their content marketing efforts. In fact, of […]
- Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google’s viewability measurement solution, Active View, […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]
- Apple Has Twice The Global “Ad Impression Share” Of Android
- WATCH: The New GoldieBlox “Princess Machine” Video, Without Beastie Boys “Girls” Music
- GoldieBlox Removes “Girls” Music From Video Parody, Hopes For Peace In Letter To The Beastie Boys
- Mobile Anchor Ads Now Rolling Out For Google AdSense Publishers
- A How-To Guide For eReceipts
- Your Homepage Is THE Landing Page
- Not Sure How To Market Your Brand On Snapchat? A Crowdsourced Project Gives Brands 584 Free Ideas
Search News From Around The Web:
Industry
Local & Maps
- Jazz up your site or blog with the new Google Maps embed, Google Geo Developers Blog
Link Building
- Historic Index Update, Majestic SEO Blog
- Life of an SEO: Before, After & Beyond Penguin 2.1 [Infographic], Daily SEO Tip
Searching
- Google Image Search’s Loading Animation, Google Operating System
- Bing tests show a big favicon on first results, All Google Testing
- Yandex.Market – price comparison on steroids, Russian Search Tips
SEO
- Take A Peek At Google’s Hummingbird Learning Lab, blindfiveyearold.com
- 11 Must-Measure KPIs for Content Marketing Success, Search Engine Watch
- How To Future Proof Your SEO For 2014 And Beyond, koozai.com
SEM / Paid Search
- Google AdWords Poaching Clients Again? Big Brands Now, Search Engine Roundtable
- Google Hates Free Shipping., Certified Knowledge
Search Marketing
- As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data, Search Engine Watch
- SEO vs PPC: Which Is Better?, koozai.com
