Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]
If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from Parse.ly shows that 87 percent of all Google organic traffic to some of the biggest news sites on […]
- Google’s Matt Cutts: Guest Blogging Best Done In Moderation
In his latest video, Google’s head of search spam Matt Cutts answers the question, “How can I guest blog without it appearing as if I paid for links?” According to Cutts, when his team reviews spam reports, there is usually a clear distinction between organic guest blog content and someone who is paying for links. […]
- Microsoft Touts Bing Smart Search In New TV Ad For Windows 8.1 Release Tomorrow
Microsoft is pushing its new Bing Smart Search feature, which will hit the streets tomorrow when the company releases Windows 8.1. Bing Smart Search is a feature in the new OS that simultaneously searches the web, the cloud (Microsoft SkyDrive), your PC and — if you’re using a mobile device — your device and the […]
- The Structured Data Brouhaha At SMX East: Clarifying Contentious Issues
If you attended the Structured Data Superstars session at SMX East earlier this month, you probably witnessed a very brief interchange between myself and Googler Pierre Far at the end of the session. Pierre woke everyone up by stating that some of the semantic markup recommendations I’d presented would be considered “spam” by Google. It was […]
- Building A B2B Brand From Scratch Through Search
In the past few articles, I’ve talked about various search strategies to apply to your existing B2B search campaigns. But what if you’re starting from scratch, and you’re building your brand for the first time? Maybe your brand is embarking on a strategy to expand into the market for a B2B product that is entirely […]
- Yahoo’s Mayer: “Our Search Share Has Declined” But She’s Optimistic About Opportunities
Yahoo is making progress in a number of product areas under CEO Marissa Mayer, but search isn’t one of them — a fact that Mayer herself admitted during today’s Q3 earnings call. Yahoo’s US share of the search market was just 11.3 percent in September, according to just-released comScore numbers — that ties Yahoo’s all-time […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- The Marketing Land Guide To The Twitter IPO: Key Facts, Figures & S-1 Filing Document
- Is Microsoft’s Scroogled Campaign Working? Not If Gaining Consumers Is The Goal
- Google Launches Media Tools Website For Journalists
- Display Is The New Search: A Familiar Battle With Fraud
- Twitter Amended S-1: Over 70 Percent Of Revenue From Mobile
- Yahoo Q3 2013 Earnings Just Beat Expectations, Ad Sales Rise But Prices Fall
- Mayer: Yahoo Passes 800M Users & Has “Erased Two Years Of Traffic Declines”
Search News From Around The Web:
Industry
- Survey Results: Educational Background of Digital Marketers & SEOs Revealed, outspokenmedia.com
Link Building
- Build Content, Links, & Relationships with Reverse Guest Posting, SEER Interactive
Local & Maps
- Business Categories Lists for Major Local Search Sites, www.localvisibilitysystem.com
- Content Marketing For Local SEO, koozai.com
- Google Maps Open-Source Challenger MapBox Raises $10 Million, Wall Street Journal
- Local Citations: Quality v. Quantity?, Local SEO Guide
SEM / Paid Search
- 3 Tips to Troubleshoot Your Lead Quality, PPC Hero
- Bing Ads Editor Evolution and You, Bing Ads
- How To Set Your Campaign Budgets, blog.adstage.io
Searching
- Insights from Digital Dealer: Search Plays a Critical Role for Auto Buyers Looking For a New Vehicle, Bing Ads
SEO
- Big Brands, Google, Penalties & You, Search Engine Watch
- Did Google Just Make You An SEO?, www.socialmediaexplorer.com
- Google Hummingbird: 90% of Searches is Nothing to Sneeze at., Search Influence
- Google Penguin Update Again Or Something Else?, Search Engine Roundtable
- Hummingbird, the Knowledge Graph and the Evolution of Search, Search Marketing Sage
- It’s your Penguin 2.1 wake-up call!, SEO Copywriting
- Over 115 SEO Research Tips and Tools, koozai.com
- This is why Guest Posting is Dead in the Water for SEO, thenextcorner.net
- What 3 Big Google Updates Mean for Your SEO Strategy, www.cio.com
- Why You Don’t Need to Freak Out over Google’s (Not Provided), Copyblogger
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