SearchCap: Google hotel packs, impression share target & user comments in search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Cast your vote: Let’s give ‘exact match’ real meaning with a new name
  Nov 19, 2018 by Ginny Marvin

  We’re holding a totally unauthorized vote to rename exact match. Cast your best ideas!

• Send your team to SMX West to amplify learning and savings!
  Nov 19, 2018 by Search Engine Land

  Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year’s budget? Here’s how to check all of the objectives: Send your team to […]

• Bing histograms reveal better business intelligence metrics with data distribution
  Nov 19, 2018 by Kevin Klein

  Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing’s data distribution tools.

• New design for hotel local pack now showing in Google search
  Nov 19, 2018 by Barry Schwartz

  Google Hotel local pack got a redesign and adds an additional slot for four listings.

• Google My Business Insights to get more recent data
  Nov 19, 2018 by Barry Schwartz

  Google promised to reduce the latency of the Google My Business Insights reports and tools.

• User comments in Google search restricted to live sports games
  Nov 19, 2018 by Barry Schwartz

  No, searchers really can’t comment on Google search results. This is a sports feature for sport direct answers.

• What should service area businesses be focusing on in search?
  Nov 19, 2018 by Jamie Pitman

  Here’s some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than by address and radius.

• Google releases Target Impression Share, its latest Smart Bidding strategy
  Nov 16, 2018 by Ginny Marvin

  The automated bidding feature aims to maximize reach and awareness.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Send your team to SMX West to amplify learning and savings!
  Nov 19, 2018 by Marketing Land

  Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year’s budget? Here’s how to check all of the objectives: Send your team to […]

• Instagram strips out fake ‘likes’ tied to 3rd-party apps
  Nov 19, 2018 by Amy Gesenhues

  Unilever CMO Keith Weed, who has been a longtime advocate for more transparency in advertising on digital platforms, said he is encouraged by the steps Instagram is taking to curb abuse.

• The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
  Nov 19, 2018 by Alex Yoder

  Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools.

• Snapchat’s Lens Creative Partners program helps brands find AR filter creators
  Nov 19, 2018 by Amy Gesenhues

  Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several months.

Search News From Around The Web:

• Google News may shut over EU plans to charge tax for links, The Guardian
• Celebrating Mickey Mouse’s 90th anniversary with Google Home, Google Blog
• Google Discovered – Currently Not Indexed Help, Search Engine Roundtable
• Our Latest Intelligent Search Update, “Andromeda”, Yandex
• PPC Budgets vs. Bids: What’s the Difference?, WordStream
• Tim Cook defends Apple’s search deals with Google, Engadget