Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024.
There have been mixed emotions around the many AI updates (Boris Beceric used AI to count the number of AI mentions – 101). Performance Max updates fell on the positive end; B2B being overlooked upset others; and lots more emotions fell in between.
Here’s a summary of some of the reaction to GML 2024 from nine experts:
AI and Automation
Amalia Fowler, founder, Good AF Consulting:
Jeremy Krantz, director of paid search, Compound Growth Marketing:
Sarah Stemen, founder, Sarah Stemen LLC:
Navah Hopkins, brand evangelist, Optmyzr:
Niki Grant, partner support director, ClickTech Solution:
Lars Maat (Founder of Maatwerk Online):
Julie Friedman Bacchini (Founder of Neptune Moon):
Performance Max (PMax)
Fowler:
Scott Carruthers (Head of PPC at Journey further):
Bacchini:
Jyll Saskin-Gales (Google Ads Coach at Learn with Jyll):
B2B and Lead Generation
Krantz:
Gales:
Visual and Shopping Ads
Stemen:
Gales:
Grant:
Bacchini:
Why we care. Advertisers are pleased with some of the new updates, but they are growing tired of frequent AI-driven changes. Smaller brands, in particular, are looking for better updates and a clearer understanding of how these changes will affect their performance. This need has not been addressed yet.
