This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports about their campaigns in Google Analytics.
New reports on mobile app campaign performance include day parts, destination URLs and keyword positions. They’ll be found in Google Analytics under the Acquisition menu for Google Analytics App Views over the next few days.
The reporting applies to both display and search campaigns. Advertisers will be able to analyze app download and in-app revenue performance by search query, day part and more.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
