Bing Ads’ testing of Dynamic Search Ads (DSA) is expanding to and now available to US advertisers.
From Thursday’s announcement:
Advertisers using DSA in Google AdWords will find the DSA structure in Bing Ads familiar. Ads are served by landing page content rather than keywords the advertiser enters. Bing Ads crawls the advertiser’s website to identify a landing page that’s related to the search query and dynamically generates ad titles that fit the query. The ads are then served with the generic ad copy the advertiser has entered. 
To get started, select “Dynamic Search Ads” when setting up a new campaign in Bing Ads. Advertisers can target all pages on their site or limit the crawl to specific pages.
DSA can be set up in the Bing Ads UI, the API and through the Google Import tool. Kenshoo also supports Bing Ads DSA setup and management.
To sign up for the pilot, fill out the online form.
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