Restaurants around the U.S. are under attack from negative reviews.
The New York Times covered the newest scam, where people are leaving 1-star reviews for restaurants and then emailing saying that they have to send them a gift card before they’ll remove the reviews.
Google’s response:
Negative reviews. This restaurant in Houston posted on the Google Business Profile community asking for help after being hit with five negative reviews. They were sent an email that stated:
As of July 18, 12 days after they posted for help, Google has removed the original five reviews yet there are seven new ones that have been posted within the last week.
Using the GMB Everywhere Chrome Extension, you can easily tell this pattern is not natural. Their normal average rating for new reviews is between 4-5 stars in any given month. This month it has a sharp drop to 3.13 due to this attack.
While this concept of holding businesses ransom to get gift cards is new, the concept of fake 1-star review attacks happens all the time.
- This HVAC business got blasted with 15 one-star reviews in the course of 24 hours that were not automatically flagged by Google.
- This restaurant got hit with 23 one-star reviews over several days.
- This bail bonds company had to combat over 70 fake one-star reviews last month before they finally got removed.
Curtis Boyd, owner of The Transparency Company states:
Google is bad, but Facebook is even worse. While Google isn’t removing reviews as quickly as we’d like, at least they’re removing them. Here is an example of a business that has loads of fake reviews from June that are still live with zero response from Facebook.
Why we care. Managing the reputation of an online business is hard for small business owners. The added stress of being blackmailed with 1-star reviews makes it even more difficult. The good news is that whenever things happen at a scale like this, Google has historically acted faster at coming up with solutions. Maybe, someday, Facebook will follow suit.
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