In March of this year Google added a “women-led” attribute to Google My Business profiles. Now it’s doing the same for veteran-run businesses.
A blog post this afternoon announced the new attribute:
Women-led and veteran-led attributes are controlled by the business owner and can be edited in the GMB profile. (Some attributes the community identifies or defines.) They appear under the “about” tab.
Based on US government data, Google says that there are roughly 2.5 million small businesses owned or majority owned by veterans. That’s roughly 10 percent of the total number of US small businesses in the country today.
It’s not clear how many people do or will seek out this information (or women-led businesses) but it will be meaningful to some. While these are currently the only two business owner identity attributes available, Google says that it will be adding more over time.
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