Google is updating its Cryptocurrencies and related products policy to provide clear guidance on the scope and requirements for advertising Cryptocurrency Coin Trusts.
Starting Jan. 29, advertisers offering Cryptocurrency Coin Trust targeting the U.S. will need to be certified and meet Google’s specific requirements, according to Google’s announcement.
![Google Ads Is Updating Its Cryptocurrencies And Related Products Policy](https://searchengineland.com/wp-content/seloads/2023/12/Google-Ads-is-updating-its-Cryptocurrencies-and-related-products-policy-800x120.png.webp)
Why we care. If you advertise Cryptocurrency Coin Trust in the U.S., be sure to apply for certification and adhere to Google’s requirements now. Preparing now will avoid any issues when the update takes effect next year.
Certification. Advertisers can promote complex financial products like cryptocurrency exchanges and wallets on Google Ads, but must have Google certification. Certification is mandatory for all ad formats, and advertisers must fulfill local licensing criteria.
To get certification, advertisers must apply to Google.
Local laws. Ads, products and landing pages comply with the legal requirements of the target country or region. This policy will apply globally to all accounts that advertise these products.
Penalty. Accounts won’t be suspended without 7 days’ prior warning.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.