Google has added the ability for local businesses in specific categories, such as restaurants, to add new URLs to their profiles to hyperlink searchers directly to a landing page where they can take specific actions. Some of these actions include placing a reservation or an online order, make an appointment and more.
Google posted the news about it on their release notes page saying:
The help center article has been updated to explain the steps for businesses to take to add these URLs. I should note, these new URLs are visible only to select categories of businesses. The actions include:
- booking an appointment
- placing an order
- reserving a table
- searching for items
- viewing the menu
Mike Blumenthal grabbed some screen shots of some of his clients with some of the action URLs. Here is one of those screen shots.
