Google has tweaked how location targeting works for international searches. It’s a change that allows ads to be seen across countries, not just within countries, when the search query has local intent.
According to today’s announcement, advertisers that use either the “default” or “location of interest” setting will be able to target their ads based on
- the location that people are search for, and
- the location that people are searching from
Here’s how Google explains it:
In other words, ads may begin to show to searchers in places where your ads weren’t showing before. Google says this may result in an increase in impressions, and advertisers that want to narrow their location settings can still do so using advanced location options and/or by excluding geographic locations.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
