Google announced today it is now adding concert dates to its Knowledge Graph.
According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist’s official website if the site includes structured data markup.
The announcement listed three ways webmasters for musical artists could take advantage of the new concert listings:
- Implementing schema.org markup on the artist’s website.
- Install an events widget like Bandsintown, BandPage, ReverbNation, Songkick, or GigPress that has structured data markup built into it.
- Use Google’s webmaster Data Highlighter tool to label events on the artist’s website.
Now when you search for a musician or band whose website includes the structured data markup, their concert dates will be listed in the knowledge graph box under “Upcoming events” as shown here for the band Fishbone:
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
