Google’s March 2024 spam update rollout is now complete. The spam update started March 5, about 15 days ago.
The March 2024 core update is still rolling out and will likely continue to roll out for the next couple of weeks. The spam update took 14 days and 21 hours to roll out, starting on March 5, and ending on March 20.
Google wrote this morning, “The rollout was complete as of March 20, 2024.”
March 2024 spam update. Google did not say anything specifically new when it came to announcing the spam update. Chris Nelson from Google wrote on March 5, “Along with our new spam policies, we are also launching the March 2024 spam update today.”
Here is Google’s spam update documentation:
New spam policies. As we covered earlier, Google introduced three new spam policies including:
- Scaled content abuse.
- Expired domain abuse.
- Site reputation abuse.
The first two went into effect immediately, but the site reputation abuse will not go into effect until May.
We did see a swarm of manual actions related to pure spam issues right after Google introduced these spam policies. The manual actions are not directly related to the spam update, which would not result in getting a manual action but an algorithmic demotion.
Manual actions vs. algorithmic updates. It is important to note that manual actions are done by humans at Google. Humans review your site and determine whether the site violates a spam policy. Google may automated some of the processes around finding these violations but they are considered “manual” by Google.
Algorithmic updates (like the March 2024 core update or spam update) are automated. Google does not notify you through Google Search Console’s manual action viewer when a site is negatively (or positively) impacted by an algorithm update. A website can be impacted by both a manual action and an algorithm update.
Why we care. Between the core update, spam update and the manual actions, with the new spam policies, a lot has changed with Google’s search results. The core update is not done yet and Google urged patience before making changes. So wait until the core update is done before making any drastic changes.
We are still expecting changes related to the core update and who knows where your site will end up. The March 2024 spam update is done but it is not the last spam update Google unleashes. Plus the core update is still running, so buckle up, we’re not done yet.
Previous spam updates. Here’s our past coverage of confirmed Google spam updates:
- October 2023 spam update
- December 2022 link spam update
- October 2022 spam update
- November 2021 spam update
- July 2021 link spam update.
- A two-part Spam Update – June 23 and June 28
