Google has stopped showing indented results in the Google search listings. Google has historically showed an indented search result under the main result when it was from the same domain but over the past few weeks, Google stopped indenting those results.
What changed. Danny Sullivan, the Google Search Liaison, posted “We stopped doing “indented results” a few weeks ago.” Google stopped the intended results because “especially with continuous scroll, it wasn’t as helpful as in the past,” Sullivan wrote.
Google has been intending search results on and off since at least 2009.
What it looks like. Here is a screenshot of the old indented results from a few months ago:
Now I see them listed out, without being indented and not in a specific order:
What didn’t change. Google said its “diversity system still works to generally show only two results from the same site in the top results.” So Google has not changed how often Google Search may show the same domain for a single query on the same search results page. Google just won’t intent the result anymore.
Why we care. This change should not impact how many times your content is shown in Google Search, it just will impact how that second listing appears in those search results.
Will that impact your click-through rate in a positive or negative way is yet to be determined.
