Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users.
Cutts said the algorithm was refreshed last Thursday, February 6. Here’s his tweet:
This would be the third confirmed update to the Top Heavy algorithm, with the full release schedule as follows:
- Top Heavy 1: Jan. 19, 2012 (impacted less than 1% of English searches)
- Top Heavy 2: Oct. 9, 2012 (impacted 0.7% of English searches)
- Top Heavy 3: Feb. 6, 2014 (impact not stated)
Background On & Recovering From Top Heavy
What is the page layout algorithm? As we quoted from Google originally:
See also our original article for when Top Heavy was first released, for advice about how a site that’s caught may have to wait until the next release for any changes it’s made to restore rankings.
We have not seen many complaints within the SEO community around February 6th or 7th about any update like this, which suggests it impacted fewer sites than when Google updates other filters like the Panda or Penguin algorithms.
Related Entries
- What Is The Google Top Heavy Update?
- The Top Heavy Update: Pages With Too Many Ads Above The Fold Now Penalized By Google’s “Page Layout” Algorithm
- It’s “Top Heavy 2″ As Google Rolls Out Update To Its Page Layout Algorithm
- What Is The Google Panda Update?
- What Is The Google Penguin Update?
