Speaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association conference in New Orleans earlier this year.
We asked Google for an official statement and the company declined to provide one. Google doesn’t want to oppose mobile and PC search. Rather it wants to emphasize cross-platform marketing and experiences.
The comments above refer to global query volumes not in the US or North America where PC-based search still far outstrips mobile queries. However in many developing countries, such as India, mobile internet traffic has eclipsed the desktop.
Globally mobile traffic is about 30 percent of all internet activity. That’s also the case in North America.
There are roughly 2 billion PCs in the world and more than 5 billion mobile devices. Thus it is inevitable that both mobile internet traffic and mobile search will ultimately surpass the PC globally.
Still when it happens it will be sobering and perhaps even a shock to some who still see mobile as a kind of secondary channel.
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