Meta’s ad revenue increased by about 4.1% in the first quarter of 2023 compared to the year-earlier period. Advertising revenue was for Q1 2023 was $28.1 billion, an increase of 4.1% compared to the same period in 2022 ($27.0 billion).
Total Meta revenue for Q1 2023 was $28.6 billion, an increase of 2.6% compared to the same period in 2022 ($27.9 billion).
Daily active users. Meta’s Q1 2023 performance also showed impressive growth in user engagement.
- Facebook’s daily active user count increased by 4% to reach 2.04 billion.
- The number of monthly active users was 2.99 billion.
- The “family of apps” category, which includes Instagram and WhatsApp, saw a 5% year-over-year rise in daily active users, totaling 3.02 billion.
- The number of monthly active users in this category also increased by 5% to 3.81 billion.
Dig deeper. You can review the full earnings report here.
Why we care. Meta’s low-single-digit increase matches Google and Microsoft. And is further confirmation of the ill health of the advertising market.
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